The Yahoo! - Tumblr deal has been approved. I think this is a great deal for both companies.
Yahoo may be “old”, but it does have staying power. With Marissa Mayer in charge they’re really turning things around.
How do you think Facebook feels about the acquisition? This is an opportunity for Yahoo to put itself back in the game with Facebook and Google. It all comes down to how well they handle the integration.
I can see some instant technology exchanges. Embedding Flickr into Tumblr weblogs would be a natural thing to do. This could also be an opportunity for Tumblr to make some money from advertising using Yahoo’s years of experience.
Let’s hope the transition is smooth.
Congratulations to all!