Steve Jobs has been instrumental in shaping the world as we know it…and Apple is a go-to example for branding excellence. What does the resignation of this undisputed genius mean – to Apple, to branders, to the world at large? Perhaps only one with as much foresight as Mr. Jobs can answer that question with any degree of certainty. I am hopeful that he has set up a team that can carry his vision forward, adding in their own creativity and abilities in a way that keeps the Apple brand as pristine as the glowing white icon on my laptop top. Personally, I suggest everyone at the 1 Infinite Loop start wearing bracelets with WWSJD on them!
PS - Click blog post title to see Mr. Jobs short but moving letter of resignation.
~ Denise Blasevick, CEO & @advertgirl, The S3 Agency