This week, our task is to imagine that we are fashion designers for a large company, persuading our employers that we should be able to visit a trade show of our choice. I worked alongside Hayley Greaves, Katie Griffiths and Jamie Holmes. Together we chose to research the Indigo show in New York.
To whom it may concern,
This is a letter concerning the Indigo show in New York. The next show is on January 13-14th, 2015.
We believe that by visiting this show, our team will gain inspiration for future collections, discover new fashion trends and be able to promote our business.
The Indigo show is one of the most important and influential in terms of the North American textile design market, bringing together over 125 exhibitors including international design studios, trend setters and those who work in the printing, knitting, weave, embroidery and future materials industries.
2,500 people visit the show each season to prepare their collections and gain inspiration for new designs, patterns and products and we hope to do the same.
Flight and Accommodation Costs to Visit New York…
To get to New York, we would be able to purchase a £508 flight return from Manchester to Dublin and with a joining flight from Dublin to JFK. We would also be able to gain three nights of accommodation for just £104.22 in Manhattan, New York at New York Budget Inn, meaning that the total cost per person for this trip would be just £612.22 per person. For all four members of the team, the cost would be £2448.88, excluding living costs. Although this is a substantial amount of money, we believe that with our profit margins being in such good shape, that these expenses will be well worth it. Furthermore, the information, connections and inspiration that we gain will be invaluable.
Trade Show Ticket Costs…
Unfortunately the tickets to this show have not yet been released, and therefore we do not know their cost. However, it is our in our firm belief that any expenditure will be well worth it for our company, as we will gain invaluable knowledge and experience.
Travelling To the Venue…
The venue is located in 711 12th Avenue, at 55th Street, New York, NY. The show is easily accessible using the subway, bus or a taxi. One option would be to go from N, Q, R to 57st-7Av station and then get the M31 bus to the show, or subway A, C, E, 1, 2 to 50st and then the M50 bus.
If we were to rent a car, there is on-site parking available at Pier 92, with 900 parking spaces available for cars. Open rooftop parking at Pier 92 is $35 for 10 hours or $40 for 24 hours.
Why Is It Important To Go To Trade Shows?
Attending trade shows with your business is essential for promoting new designs and to promote new ideas. Being face to face with the consumer at the trade show can encourage them to buy or invest in the products, as they get the opportunity to feel and look at the fabrics closely. This gives us the opportunity to check out the competition, and see where we stand on the market, thus making market research opportunities. A big part of visiting trade shows is to get media attention so we can get our trend into the industry thus creating our own mark in the market.
Are There Any Key Speakers?
There are also many guest lectures that our team would be able to visit on this trip, such as Giusy Bettoni, C.L.A.S.S. Bettoni has over thirty years of fashion and textiles knowledge to pass on and has experience with raw materials, manufacturing and development. Bettoni set up her own agency in 1993 to develop the synergies between market development and communication. It is undeniable that she has plenty of invaluable knowledge that we could pick up on if we visited her lectures. She is also well known for her strategic business advice, which would help us as a company, and she also can help out team with branding and product planning skills.
At 10:00 AM, there is a seminar by Sabine Le Chatelier from PREMIÈRE VISION. This is a new seminar that focuses on the main trends and directions for Fall/Winter 15/16, exclusively targeting colour and how moods are evolving and zeroing in on exclusive colour combinations. There is also a specific and complimentary downloadable memo recapping the presentation, which will allow our company to refer back to information in the future.
Is There a Trend Hall?
All of the stalls and exhibitions at this show are innovative and potentially trend setting, following and inspiring new themes that will soon sweep across the nation. Be it motifs, shapes or colourways, our team will be able to find new information and seek inspiration. Indigo also offer an online trend service with information on current trends to look out for at their shows.
For example, there is currently trend forecasting for the Winter Glasshouse trend. “Winter Glasshouse In the darkest depths of the garden, delicate florals survive the harsh chill of Winter in the safety of an icy glasshouse. These organic inspirations feel darker and more atmospheric than those typically seen in summer, decorating styles with moody watercolour patterns and fragile textures.”
Are There Any Other Local Events or Additional Benefits That Could Be Gained From Visiting The Area?
New York has a lot to offer our company, be it high-street trend research or visual merchandising research. Furthermore, there are other textiles shows available at the same time as the Indigo show. For example, there is the Retails Big Show on the 11th to 14th of January at the Jacob K. Javits convention centre. This event occurs annually and is a perfect opportunity to gain inspiration, as their audience is the trade show public.
Another show which we could visit is Texworld, also at the Jacob K. Javits convention centre, which occurs twice annually and is also aimed at other businesses as well as the general public.
This trade show is a once in a lifetime opportunity and we hope that our bid will be successful. The inspiration that we will gain will be invaluable and useful for years to come, ensuring that we are on trend and in the know in terms of fashion and material trends.