To try make sure the majority of hair products I buy are from black owned businesses or in some way or form benefit black entrepreneurs. That being said I need to buy shampoo and conditioner today (along with some oils for my hot oil treatment) so I’m going to stick with kinky curly (whose creator is a WOC Shelley David) or Taliah Waajid products (self named products, also a WOC). I’ve tried both products lines before and I absolutely love them. In fact Kinky Curly’s ‘knot today’ and Taliah Waajid’s ‘the great detangler’ are two of my top 3 favorite leave in conditioners (finishing out my top 3 is Kera Care’s ‘humecto creme condition’). Black women spend more money on their hair than any other group so why not ensure we are benefiting ourselves first.