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We got together on Sunday afternoon to prepare for tuesdays pitch and worked together on establishing solid foundations for our campaign. We refined the name “The Patterns” to drop the plural S as we believe “the pattern” still communicates the multiple patterns both with visual and behaviour.
Final chosen Deliverables:
Coasters Posters Stickers Beer Bottle lids Glasses (beverage) Floor mats (welcome) Bar Runners Bathroom Mirror Decal - leading to social media campaign Public transport poster/infographic.
as i am the team designer/illustrator I have done some research into colours and styles that may be received well by our audience and communicate our message. We are choosing to visually represent our social issue through patterns that embody simplicity and colour, while remaining youthful enough to attract the target audience age range to have them identify with, and remember the campaign. This will be done with the use of harmonious and bold colours chosen appropriately for each social issue topic i.e alcohol, drugs, etc.
an experiment on colour relations and the impact on people’s visual short term memory was conducted in 2011 (In 2011, Thomas Sanocki and Noah Sulman, both professors of university of South Florida) where four different sets of trials were carried out using “harmonious” and “disharmonious” colour palettes. They were presented in random to the observers to compare, and give feedback on whether the patterns were similar or different, which ones they could remember, and if they was considered harmonious and pleasing. Observes noted they found it easier to focus and remember the colour patterns that were harmonious or with fewer colours. Sanocki and Sulmans theory also tells us that the contrast of surrounding colour impacted how well the colour pattern is remembered. This implies that colour differences between the context and the background may enhance our abilities to focus our attention on context (Carmel et al.). We will be keeping the colours gender neutral and similar in tone. (image of example colour palettes) We are also considering colours that do not create negative associations with our message. This also relates to the style and complexity of patterns used, as we don’t want them to appear too overbearing or chaotic as this will take away from the intention and message.
Another relevant theory would be by psychologist Richard Gregory (1970) who strongly believed that the visual perception relies on top-down processing. Top-down processing, also known as conceptual-driven processing, happens when we form our perceptions from the big picture to the tiny details. We make the best guess of what we see based on expectations, beliefs, prior knowledge and past experiences. In other words, we make calculated assumptions. According to Gregory, we are usually right in our assumptions.
How we perceive visual information based on Gregory’s theory?
Almost 90% of what we see is lost by the time it reaches the brain. Therefore, the brain has to make the best guess based on past experiences or prior knowledge.
Visual information we see is combined with previously stored information about the world, which we have built up as a result of experience.
Also perceived from his various examples on the top-down processing theory are that the meaning of surroundings provides context to aid understanding.
Reference: Carmel, David et al. ‘How To Create And Use Binocular Rivalry’. Journal of Visualized Experiments 45 (2010): n. pag. Web. 3 Mar. 2015.
I also found some other theories on visual perception regarding contrast and typography and have included their small infographics for summary:
I’ve been working on these custom displays for figures, now I’m looking for feedback and if anyone would be interested in them. #feedback #figures #sculptures #design #creativity #miami #coralgables #display #custom #actionfigures #streetfighter #collectibles #toys #Toystagram #toyplanet #toyunion #mystuff #nerdstuff #visualdesign #cool #hobby #diorama