8

reading through the given transcripts of interviews on different designers and highlighting interesting points. i’ve eliminated a few designers and found a few that I would like to work on. 
shall listen to their interview on Type Radio before deciding on who to work on for my magazine spread project  

After having a tutorial with Kit and Hannah, I decided to look at the format of my magazine spread again. I experimented with formats larger than A4 as suggested by Kit. I tried 30x30cm, B4 and 250x335mm. I decided to go 250x335mm with because I thought the other two formats are too square and too long, whereas allows sufficient space for a trapezium layout. I then went on to test out landscape and portrait formats of this chosen size. I thought both landscape and portrait had their own style in it. However, the portrait one is easier to flip through and gives better readability. I also had to increase the number of columns to 3-columns instead as 2-columns made the lines really long on a landscape format. There was too much of a difference between the shortest and longest lines of text. 

I’ve also adjusted the leading of text and used a soft return for spacing between questions and answers as suggested by Kit. It helped save more space so I could place more of the transcript onto the 3 double spread pages. It also help link/attach the questions with the respective answers more. 

I also did amendments to the visuals of the magazine spread. I rearranged the color photograph to the middle double page spread so that it became the ‘surprise element’ Kit mentioned in the crit. I’ve also created a new headline and introduced a new color to my spread. I took the orange from the colored photograph and used it together with black for the duotone effect of that photograph. I used the same orange for the quotes and headline so that I can keep the double page spreads in line with the same style and color scheme. 

The path of the eye when reading a double spread page. Looking at where I should place my headline and sub-headline on my double page spread. Given the nature of reading from left to right for Western text, I think it’d be best to place my headline in area 1 (upper left corner) of a page. However, I do think with the use of color and font size/paragraph styles, it could alter the path of the eye and make the text more eye-catching.  

A typographic hierarchy expresses an organizational system for content, emphasizing some data and diminishing others. A hierarchy helps readers scan a text, knowing where to enter and exit and how to pick and choose among its offerings. Each level of the hierarchy should be signaled by one or more cues, applied consistently across a body of text. A cue can be spatial (indent, line spacing, placement on page) or graphic (size, style, color of typeface). Infinite variations are possible.