Candy bomb

Our very own Jesper has created a series of pictures combining candy with death and destruction. To see the other ones you can either visit the art gallery in the hillbilly town of Karlskoga where they are currently being displayed, or come back here later and hope they make it here as well.


Upper First - Showreel 09


Upperfirst new idents for Numéro 23 Channel.


Experimental - Time to time


SHE - OFFF Barcelona 2012 Main Titles


Mille - Crysteena


A passion for miniatures

Jesper is one of our 3d wizards. But he doesn’t have to use his computer to do his magic. Here Jesper tells us a bit about his passion for building miniatures.

- I’ve been fascinated by miniatures since I was a kid. There’s something special happening when you shrink reality to a well made diorama or model. Some kind of magic that is hard to really put you finger on. And just as in other forms of art or craft there are several different factors that contribute to the final result.

- The craftsmanship is obviously important, as it’s often a very complicated task to recreate reality as a miniature. But that’s also a part of what make it so fascinating to watch. The aesthetic aspect is also crucial. Just as in traditional arts it’s important that the composition and colors work well together.

- The idea behind the model is also something that plays a major role. For example are a lot of miniatures made from historic scenes, with great attention to detail, and where a lot of time is spent on making it as realistic and as true as possible to the original.

- In other cases the miniatures have no ambition of replicating reality, but instead to entice the imagination of the viewer and take him to new, exciting worlds. A good example of this is the beautiful and humorous work of Christopher Boffoli. Another incredibly talented artist in this area is Takanori Aiba. Personally I’ve mostly been building historic miniatures, but I have the ambition to explore this more creative side of the craft as well, just as we do in our digital work.

- And what do you do when you have spent so many hours on a miniature, you might ask. You bring it to a miniature competition! And it’s just as geeky as it sounds…


Colorama - Makeover tilt shift video


Warriors DJ battle

We like to try out new things and are always up for a challenge. So when asked to participate in a DJ battle we just couldn’t say no. With no prior experience we got some decks to the office to practice and put together a nice set. To ensure victory we also had some extra aces up our sleeve. And we sure did kick some ass and made it through to the final.



Alfred considers it a bit too safe to sit at a desk all day. So to clear his mind he likes to get dirty. This is what his gopro captured in the Swedish woods this summer. Sometimes you feel the most alive when you think you are about to die, right?

Kolla! 2014

Are you tired of the client and agency getting all the cred when you have worked your ass off actually making the stuff? Then Kolla! is for you! (If you are a swede that is.)

It’s a competition for the actual creators, who we think are the real heroes in this business. That’s why we were part of the jury last year. And this year we will be writing for their blog, highlighting Swedish talent and creative work!

Check it out! (In Swedish, sorry…)

A new biker on the team

A big round of applause for Jonas who passed his final test for a motorcycle drivers license a few weeks ago! Yesterday he got his hands on this ugly beast from the nineties. Upper First is now 33% bikers. 


Summer party!

We had a go pro taking pictures of our inner court every 30 seconds during our summer party. Keep an eye out for the animated beers…