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DiGi gets Forbes honour

SHAH ALAM, Aug 22: Bhd has been listed in the Forbes “World’s Most Innovative Companies 2014″ list.

DiGi was the only Malaysian company among the 100 companies listed by Forbes, and the only telecommunications operator from Asia.

“We’re proud to be recognised by Forbes for our deep track record on driving innovation in all areas of our business,” said DiGi chief executive officer Lars Norling in a statement today.

He noted that it marks the second time DiGi has been recognised in a Forbes list. “In 2012 the company was acknowledged as one of Asia Pacific’s 50 best publicly traded companies, and inducted into Forbes Asia’s Fabulous 50 list for the year.”

“Capturing market share in a country with very high mobile penetration requires a relentless focus on market execution underpinned by a culture that thrives on innovation,” said Sigve Brekke, chairman of DiGi and head of Telenor Group in Asia.

“DiGi has both these attributes, and stands out in the Malaysian telecoms market with a rare mix of consistent, profitable growth and a knack for innovative thinking that runs deep within the company’s culture.”

A total of 22 Asian companies made it to this year’s list. Japan leads the way with eight companies, followed by six from China, five from India, and one each from Malaysia, Indonesia, and Singapore.

Corporations from the US dominated the list with 39 companies, including some of the world’s most renowned brands like Salesforce,, Netflix, MasterCard, Starwood Hotels, and Procter & Gamble, among others.

Firms on this list were ranked based on their innovation premium – which measures how much the stock market thinks a company will come up with fresh, money-making ideas over and above its existing businesses in the next several years, says Forbes; this benchmark was created by business school professors Jeff Dyer and Hal Gregersen.

Unilever Indonesia was the highest ranked Asian-based firm at fourth in the Forbes list. CP All plc in Thailand was next at eighth.

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