Vistazo a la presentación oficial de la nueva Asus Zenbook 

[via] minipcpro

Check out the official presentation of the new ASUS Zenbook 

Ultrabooks need to be cheaper. Or better.

I welcome that Windows notebook vendors are focusing more on nice, mobile friendly designs, but it seems as if the first generation Ultrabooks are facing the same problem as premium Android tablet vendors. It’s hard to compete with substandard products at the same price as the market leader.
Anandtech reviews the ASUS Zenbook (UX21). From what it looks like, it’s a well built Windows ultrabook with solid performance and battery life, and it costs just below or the same as the corresponding Macbook Air model. However:

I prefer innovation but the display is one area where ASUS should have just blatantly copied Apple. The 11-inch MacBook Air delivers a much better overall experience. It’s calibrated from the factory, has appreciably better black levels and despite a reduction in brightness compared to the UX21 it delivers a much better overall contrast ratio.

No backlit keyboard:

I asked ASUS why it opted not to include one, worrying that the decision was somehow price-related. It turns out it was simply a time to market issue. Designing anything this slim is difficult and ASUS needed extra time to build a keyboard lighting system that would work in the Zenbook’s chassis. In the interest of getting product out the door in early Q4, ASUS abandoned the idea of doing a backlit keyboard this generation.

Substandard trackpad:

It’s not impossible to use but it can be frustrating even if you think you’ve got the hang of it. The occasional high latency response and the lack of support for cursor movement with another finger resting on the pad are both unacceptable. ASUS is promising to address this quickly but I tend to recommend a wait-and-see approach whenever any magical driver fixes are on the table.

ASUS tells me it is studying the behavior of Apple’s (and other competing) trackpads and is working on significant updates to the driver over the coming weeks.

That last part about the trackpad is a little mind bending to me. I realise that this isn’t exactly the case, but anyway: You’re starting to look at this NOW? I’ve been at this before. PC-notebook vendors: Please, put someone really picky in charge of the trackpad of every single model you ship, that’s how your customers are supposed to USE your product. It doesn’t matter how many trillion megaflipconvexsuperchargers your notebooks can crunch per millisecond if it’s a pain to do it.

Another quote from Anandtech, that may have been true a few years ago, but with which I now dissagree with:

If you want me to make the inevitable MacBook Air comparison I can, but as I mentioned earlier I don’t believe there’s much cross-shopping that happens between Macs and PCs at the same price point.

Why shouldn’t most consumers opt for the best product at a certain price point? If you have certain reasons for one or the other, sure, but most people don’t. “How do i fire up the browser on this thing, and can it handle my photos/videos”. That’s about it, performance wise. Then there’s the rest; shape, battery, ease of use etc. And today, Apple IS the mainstream choice (in this price range). Apple products and computers aren’t something “strange” anymore. Many consumers for these kind of PCs already have an iPhone in their pocket. If you’re gonna plunk down this kind of money for a notebook, why not choose the one that is already baked and not the one which is rushed to market and therefore has no backlit keyboard and a substandard trackpad? I would definitely consider the ASUS*. If it was priced considerably below the Macbook Air, but as of now, this is not the case.

*Outside of work, I don’t buy notebooks in this price range at all, I’m more of a “cheap, best bang for the buck windows core i3 notebook for $299” kind of guy.

Asus Zenbooks Enter The Ultrabook Fray, Starting At $999

The promise of the ultra-cheap ultrabook hasn’t quite been fulfilled yet, but that doesn’t mean we can’t have a few sexy machines before the new ones hit. Acer’sAspire S3 dropped yesterday, and we’ll have a review up soon, but the new Asus Zenbooks, rumored and pictured earlier but only actually announced today, are the ones I’ve been waiting for.

You’ve got two basic models: the 11.6-inch UX21 and the 13-inch UX31. But there’s more, much more.

Both laptops have 4GB of RAM, a Bang and Olufsun audio system, USB 2 and 3, micro HDMI and mini VGA out. The UX21, at $999, comes with a Core i5-2467M mobile processor that can be upgraded to an i7 for $200. Its 11.6″ screen is the usual 1366×768. You’re stuck with 128GB of space, alas.

The UX31 looks like the one to get, though: for just one more benjamin (that is to say, for $1099 total) you get a a much better 1600×900 13.1″ screen, a superior i5 processor (2557M), an SD card reader, and a more capacious battery. It too can be upgraded: you can snag a 256GB drive for $250 extra, and then get an i7 for another $100 on top of that.

As we heard, it’s thin and light: it’s 0.11″ at the front and 0.67″ at the rear. The case is aluminum, and there’s a nice brushed design on the lid. The UX21 weighs 2.43lb, and the UX31 is slightly heavier at 2.86lb. How the build quality stacks up against its biggest rivals (the S3 and of course the MacBook Air) will have to be decided after some hands-on time.

[via] TechCrunch

Are ultrabooks the last chance to save the PC industry?

Global personal computing space is all set for revamp. Intel Capital, the investment arm of chip giant Intel Corporation has formally launched a $300mn Ultrabook Fund to finance the visionary technologies that will ensure an improved and all new user experience, better battery life and compact components [Read more] [Video].


"ASUS has previously experimented with alternative materials such as bamboo…" Too bad that didn’t work out. Aluminum is so over.