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Holiday Greetings from the British Consulate-General NY

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Promoting UK creativity with ROJA PARFUMS in New York

British Consulate General New York and UK Trade and Investment (UKTI) hosted a press preview for ROJA PARFUMS and celebrated the appointment of Roja Dove as an ambassador for the GREAT Britain campaign.

Consul General Danny Lopez hosted a breakfast at the British residence in New York to promote the launch of ROJA PARFUMS, a Brighton based brand, at Bergdorf Goodman luxury department store in New York City.

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International GREAT Ambassador Victoria Beckham, Vogue editor-in-chief Anna Wintour and other fashion luminaries highlight the importance of British fashion with the unavailing of the GREAT Britain subway train in New York City during New York Fashion Week.

At Grand Central Station’s 42nd Street Subway Shuttle platform, Her Majesty’s Ambassador to the United States, Sir Peter Westmacott, announced Victoria Beckham, British fashion icon, as an international ambassador for Britain’s GREAT campaign.

The ambassador said:

As the UK gears up for the London 2012 Olympic and Paralympic Games and The Queen’s Diamond Jubilee, there’s no better time to celebrate the best that Britain has to offer.

As one of Britain’s major fashion icons, Victoria Beckham’s involvement with the GREAT Campaign will bring even more attention to Britain’s world-renowned fashion designers, the magnificent range of shopping on offer and our distinctive British style.

The GREAT Campaign takes a fresh look at everything Britain has to offer as one of the very best places to visit, live, work, study, invest and do business. Learn More about GREAT Britian ›

[Photo by: Patrick Demarchelier]

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Consul-General Danny Lopez at the inaugural run of the GREAT subway train 

Consul-General Lopez shares his excitement for the GREAT campaign, and discusses the best of the British fashion industry, supported by Anna Wintour, OBE and Victoria Beckham, who was announced as a GREAT international ambassador at the inaugural run of the GREAT underground train on 15th February.

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Sir Nigel Sheinwald, Her Majesty’s Ambassador to the United States, visited New York this week for a busy and varied programme of events. Among the highlights of Ambassador Sheinwald’s visit included an all-staff briefing at the Consulate and delivering a keynote address at a breakfast for members of the British American Business Club.

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