Auckland-based artist Sara Marshall has created a series of alternative logos to iconic brands in her newest series, called “Brand by Hand.” Featuring companies such as FedEx, Burger King, Subway, Flickr, YouTube, Skype, Evian and Coca-Cola, Marshall has provided another possibility of presenting the brand with a refined touch and a different typeface. Every brand redesign is composed by hand and its original colors where kept for instant recognition.
“Specimen book for the typeface F37 Ginger. Printed in a Fluorescent ink with a flocked embossed cover. Limited edition of 250. Each edition is hand numbered.”
Founded in 2008 by British designer Rick Banks and joined in 2013 by Annabel Welbury, Face37 is a London based design studio, focusing on the fields of branding, graphic design and typography. Their philosophy is simple. Ideas.The very best design comes from an idea, an idea that anyone can understand and appreciate. Whether that’s working with a strategic idea for a multinational or a subtle idea designed within a piece of type, our way of working is to find a simple idea and express it in it’s simplest form. Whilst simplicity is not the primary aim, it is the by-product of a good idea.
Jodie Hopson sent us a smart link about mixing typefaces. The infographic serves as a kind of ultimate “cheat sheet” for pairing
Google Fonts with more than 400 unique pairings in total, all of which
are colour-coded according to compatibility. They originally drew inspiration for our infographic from this handout
created by the International Journal of Typography U&LC in 1992.