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Wednesday, Givenchy opened a 3,100-square-foot store at the Wynn Resort Promenade in Las Vegas. The store is the first step in the house’s North American retail strategy.

“This opening constitutes a major milestone for Givenchy as it is our maison’s first store in North America,” said Sebastian Suhl, Givenchy’s chief executive officer. “The United States is a strategic market for Givenchy and we shall roll out retail units in other key cities during 2014.”

Givenchy has additionally taken a site for a New York store on Madison Avenue, which it plans to open this year. Its previous store on Madison Avenue closed in 2008. 

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