Newsflash: Anthony Kiedis of the Red Hot Chili Peppers surfs Siargao

So this happened today at Stimpy’s, a left-hander off the mainland in Siargao’s General Luna. I asked local charger Nildie Blancada Rietenbach about it and she said that Anthony Kiedis was “super bait. Parang normallang na tao.” (Really nice. Like a normal person.) She also said that in the line-up, he showed respect for the locals. When asked about his surf skills, Nildie replied “Charger siya. Advance maglaro.” (He’s a charger and he surfs at an advanced level.) 


Photo care of Manuel Melindo, shot by Ariel Becena. 

Anthony Kiedis arrived on the island on the invite of a friend of his who was already there. He traveled via Cebu after playing at the 7107 music festival with his band Red Hot Chili Peppers.

Local surfer Manuel “Wilmar” Melindo also noted that Kiedis seemed surprised when he was recognized yesterday while doing a wave check at the three-story tower that fronts Siargao’s famous right-hander Cloud 9. 

With respect for Kiedis’ privacy, we did not ask if the locals knew where he is staying while on the island. Personally, I think it is so cool that he got to not only play at a major music festival but also discovered the awesome that is one of my favorite islands in the country. 


  Kiedis was all smiles with local Osot Alcala. Photo: Ongster Montenegro 


With Ongster Montenegro and Nildie Blancada Reitenbach. Photo care of Ongster Montenegro.

Photo sample: Calicoan, Eastern Samar 2012

As I wade through over 800 photos shot over the span of 4 days at Calicoan, Eastern Samar… I give you this sampler to tide you over: 


Hello Calicoan, you beautiful monster. 


Siargao’s Philmar Alipayo tucks himself into a barrel during a freesurf session. 


The wave of the trip: double overhead drop by Manila’s Carla Sebastian during the Wahine Longboard quarter finals. 


Hanging out at Chu-san’s hut during one of the breaks. 


La Union’s Jeff Ganuelas hangs his toes of the nose. 

Press Release: Roxy introduces Filipina Finalists of the Let the Sea Set You Free contest

From February 23 up to June 19, 2012, Roxy launched a global social media contest called Let the Sea Set You Free as a way to celebrate happiness, excitement, and adventure among girls from all over the world. 

Divided into two equally special divisions, the global contest and the Southeast Asia contest, Roxy’s Let the Sea Set You Free was well received by netizens from all over the world, especially in the Philippines which resulted to five deserving young ladies besting out the 71 entries received from the Philippines alone.

Having submitted creative video entries answering, “What makes you a Roxy girl?”, Andrea Vega, Brei Cabreira, Patricia Mortel, Paula Felice Rosales, and Zoe Lim were chosen by the Roxy Philippines team to be the young finalists for the Southeast Asia prize. Meanwhile, another exceptional young Filipina who joined the contest, Agatha Henry, was able to qualify as one of the 75 global finalists of Let the Sea Set You Free.


The Finalists  

Held last July 5, at the Roxy Store in Robinson’s Place Ermita, Roxy Philippines presented a fun event featuring these five young ladies. And after a careful selection among the beautiful finalists, the Bali prize was bagged by Andrea Vega who was very much stoked after the announcement. 

Do take note that the winner of the Southeast Asian-Philippines leg of Roxy’s Let the Sea Set You Free contest will receive a wide range of awesome prizes starting with a trip to Bali, Indonesia for a 4-Day Roxy Adventure along with the other winners of the Southeast Asian leg; outfits courtesy of Roxy, surfing lessons from the Quiksilver Surf School, free accommodations at one of Bali’s beautiful spa and health retreats, US$500 spending money, a boat cruise to the beautiful Nusa Lembongin Island, and a day trip to Bali’s beautiful temples and cultural land marks. How cool is that? Along with Andrea Vega, top 75 global finalist Agatha Henry will also be joining her in this once in a lifetime experience as our country’s representatives.


Andrea “Bea” Vega and Agatha Henry

The four-month global campaign had three winners – Katie McLean from Sta. Barbara, CA, Emilie Layla Lovaine from Wales, UK, and Madison Setiawan from Bali, Indonesia. The three winners will be attending the Roxy Pro Biarritz, a major surfing contest and beach festival in France which is happening on July 10 to 14, 2012, be outfitted in head-to-toe Roxy gear, get to know the Roxy design team, and be the face and voice of Roxy for the brand’s video segments. All three winners will also each receive $5,000 and the chance to go surfing with world-class Roxy athletes and learn to surf the best waves in the world. 

Even though participants of the contest came from different countries and backgrounds, each they still all share a love for fashion, the arts, and of course, the water. Fully embracing what a Roxy girl should be. 

Roxy received a total of about 5,000 video and photo submissions from 80+ countries. 

Aside from the five finalists, the recent Roxy event also served as a culminating activity of the brand’s partnership with three local fashion bloggers namely, Vern Enciso , Kryz Uy, and Lissa Kahayon. Each of the three bloggers had the chance to design their own window displays, which were showcased in the Roxy store in Robinson’s Ermita. 

Roxy merchandise are available at Roxy in Robinsons Place Ermita, SM Davao the Quiksilver stores in Nuvali, SM City Cebu, Abreeza, SM Annex, Alabang Town Center, Harbor Point Subic, R.O.X. stores in Bonifacio High Street, Marquee Mall Pampanga, Ayala Cebu, and Camp John Hay, selected Bratpack stores, selected Res Toe Run stores, selected The Travel Club stores, Urban Athletics Greenbelt 3,  Stokedinc., Royal Sporting House Ermita, Rustan’s Shangri-La, Toby’s Sports Mall of Asia and Shangri-La, NAIA Terminal 3, and Chimes Mall Davao.

For more information about ROXY and the Let The Sea Set You Free contest, visit or 

Follow Roxy Philippines on twitter,, and like us on Facebook,

Follow Kage on twitter @SurfToLive2Surf and @travelkage. And on Facebook at

The Primer Group of Companies, Asia’s next retail giant, is the exclusive distributor of Roxy in the Philippines.