In the 1960’s, the signage within the NYC subway system was a total mess. The Transit Authority hired a design firm to come up with a solution, and thus the Graphics Standards Manual was born. It was a 3-ring binder loaded with pages that would dictate every minute detail of transit signage moving forward. Only so many copies were made, and most of them were ultimately lost or destroyed.
Not long ago, Jesse Reed and Hamish Smyth discovered an original copy of the Graphics Standards Manual in a gym locker. They scanned it, shared the scans online, and the site became so popular that they decided to reissue the manual as a hardcover book. We asked Jesse and Hamish to give us some background, and explain the process of printing a book. Watch that right here.