[social sandbox] Advice from Emily Bogle, Scott Hensley, Nina Totenberg, Ira Glass
Your coworkers wrote the Sandbox today, which is great. We’ll start with Instagram, move to vulgarities, shift to Kat Chow, and end with Nina Totenberg and Ira Glass.
What Caused An Increase In Engagement On Instagram: Emily Bogle from the Viz team has noticed that the NPR Instagram community has started to tag their friends in the comment section as a way to share the story. She writes:
We have been increasing the number of posts on the NPR instagram account lately so we can showcase more of our great photographs, videos and illustrations. Typically we write a short description of the story and link to the full story in our profile since Instagram doesn’t provide a way to share a link in a post. We have seen a small amount of traffic coming from instagram but a more interesting thing to see is how our audience is tagging their friends in the comments as a way of sharing the image and story.
Want to increase your engagement? Well, #$%$% that. Writes Scott Hensley, “Profanity dramatically increases engagement. In case you can’t see this link, the engagement rate is 5%. Photos of my dog also help. Engagement rate 4%.”
Audio call-outs. Kat Chow did something really great yesterday. She decided to use a Google Voice number to ask for people to share Thanksgiving stories. Why is that great? Audio callouts! Think of the possibilities. (Plus, Google Voice auto transcribes the messages.)
Nina on Reddit: STATS: Nina’s Reddit AMA did really well. The chat got over 80,000 page views, including 37,962 uniques and 1.25 average time on page. From Reddit: “These are very good… Hope you are all pleased.” I love that I could hear every answer in her voice.
How to Listen to a Podcast: Before Serial launched, Ira Glass and co. released this video showing how older folks could download and listen to a podcast. I think this is so smart and probably generated a bigger audience for the podcast — especially among baby boomers — than it would have otherwise received.
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