U.S. channel truTv will mine user-generated content on Tumblr for its new show, Hack My Life, hoping to pull second-screeners away from their devices and back into the living room.
The station, which broadcasts to 92 million American households, will draw on suggested “life hacks” from Tumblr users and prove which of their shortcuts save time and money and which fall flat.
Time Warner’s truTv says this is the first time Tumblr has been used as a “major component” in the creative process for a television series and the broadcaster also plans to set up an online hub where viewers can share their favourite hacks.
Hack My Life will start in January 2015 and we can expect the punchy, humorous style of other shows in their stable like Hardcore Pawn and Impractical Jokers.
Whether the social to TV transition will be seamless remains to be seen. CBS’ Shit My Dad Said, based on a twenty-something’s Twitter feed documenting his experience living at home with his father, was cancelled after one season. Justin Halpern, the Tweeter himself, admitted the show starring William Shatner “sucked”.
Hack My Life is exactly the kind of content people love to watch online. truTV will now test whether the down-to-earth style of YouTube tutorials works on traditional television.
More information from Mashable: http://on.mash.to/1v1ZkIf
And from truTV: http://bit.ly/1v7Ytb1