To whom it may concern,
As an avid Taylor Swift fan, and having attended her past three tours in Australia (managing to snare a front row spot each time after lining up for 13+ hours to do so), I am appalled and disheartened to see the price of the VIP packages for the 1989 World Tour virtually unaffordable for some of Taylor’s biggest and most devoted fans.
Who do you plan on selling $350-$600 tickets to? Multi-millionaires? Do you realise that the majority of Taylor’s fans are 15 - 25 years old? What young person has that sort of money? I don’t know about you, but as an 18 year old I don’t even earn $350 a week, and that is before paying the bills.
Not only can young people not afford these ticket prices, but neither can our parents. Surprisingly we can’t just ask for a $600 ticket as a Christmas present - normal parents aren’t stupid enough to spoil their children to that extent.
Do you realise that because of your capitalistic greed REAL Taylor Swift fans (most of whom have spent whole days lining up to be front row at past tours) are no longer able to have a fair chance at a really good spot at the concert, while the spoilt and entitled get the privilege of being front row without putting in the effort to get there?
You have made it impossible for anyone to even get the chance of being front row unless they have $350+ to spend for one evening’s entertainment. This disgusts me.
The most shocking thing of all is that a ticket that was $250 just last year at the RED Tour (the Pit Ticket), is now $600! I thought I was breaking the bank paying $250 for that last year! How could you think that $600 for that exact same ticket and a few pieces of merchandise (which are certainly not up to the value of that $350 surplus) is acceptable?
I really do wonder what sort of people are setting these prices. Do you have $600 spare each week to get a front row spot at your favourite musician? And if you do, would you pay that sort of price? I highly doubt it. Perhaps you should ask yourselves these questions before deciding to sell tickets to impressionable, adoring young fans who would do almost anything for a chance to get close to their idol.
Because of the VIP Package prices you have set, huge Taylor Swift fans (not just myself), have decided to;
1. Just purchase a normal ticket when we would have purchased a VIP ticket if the pricing was a little more affordable.
2. Only go to one show because we can now no longer travel around the country to attend 2, 3 or 4 shows.
Not only are you missing out on our money at one show, you are also losing out on the people who would have otherwise gone to more than one show.
Congratulations, Frontier Touring Company!