Kumaré - A documentary about a man who impersonates a wise Indian Guru and builds a following in Arizona. At the height of his popularity, the Guru Kumaré must reveal his true identity to his disciples and unveil his greatest teaching of all.

Fuelband vs. UP

So a few days ago I strapped on my newly acquired Jawbone UP, ready to ‘trackle’ the world. I think I just made up a new word, but I digress.

Upon its arrival, I found the packaging to be a little ugly, not to mention tricky to open. This is all in comparison with the Nike Fuelband, which has a very simple and Apple-like design. 

After clawing the packaging open, all I had to do was get the app (which I had downloaded a few days earlier because I lack in the patience department) and plug it in. Do all the regular calibration settings (height, weight, blah, blah) and you’re all set.

Now there are three main differences I found between the Fuelband and the UP:

  • Design (fit)
  • Screen vs. no screen
  • Measuring data


Now maybe it’s because I have a Fuelband and I’ve looked at it one too many times, but it’s begun to look sluggish to me, so having something new on my wrist is a delight in itself. But putting that aside the UP looks amazing and, more importantly, it feels great.

Because there is no clip to lock the band closed, the UP subtly adjusts to your wrist. I have skinny wrists so I went with the Small size. At first it felt a little tight, but I’ve worn it in now and the band seems to have stretched a little. It’s because the band doesn’t have a set circumference that it fits so well, either side of your wrist bone, or whatever that thing’s called.

Screen vs. No Screen

What I originally liked about the Fuelband was that I could visually track my data, and check the time of course. But as time went on, all you really end up checking is the time, and occasionally the Fuel. The latter normally occurs when you meet with a couple friends and have a quick draw to see who has the most Fuel.

With the UP, I don’t really miss these features. The UP is not meant to be social - the Fuelband did a really good job of this and it’s half the reason why the LEDs are there. Because there is no screen, the UP has an edge over the Fuelband in terms of design. The surface has a textured feel and looks more like a bracelet than a computer-strap on your wrist. Putting it simply, the UP is more subtle, being discreet but also stylish and noticeable at the same time.  

The Data

Now here’s the juicy part. The UP blows the Fuelband out of the water when it comes to tracking your activity. Due to the teaming up with Motion X, the UP packs a lot more punch and goes into a lot more detail about the activity it’s logging. I can log a workout, a yoga session, a run. I can also set a stopwatch to record these activities easily. I can record my sleep, which shows me a graph of how lightly and heavily I slept as well as how many times I woke up. It has an alarm feature that vibrates when waking up or if you’ve been idle for too long. 

The Bad

The ONLY thing I have against the UP is that it does take some time to get used to the app. Unlike the Fuelband where it’s more just pick up and go, it takes time to learn how to use the UP seamlessly. For example, I only just figured out that I can log my activities using the stopwatch feature - a few days it took. 

I would also like to see a desktop version of the app. There’s a lot of data to track and it would be a lot more digestible if seen on a larger screen.

Maybe we’re all just spoilt by amazingly simplistic devices these days, and I’m not saying that the UP isn’t one of them, but it was the first time I had to read a manual in a while. Look at us, us Millennials.

Verdict: Get it if you don’t already have the Fuelband. If you do have the Fuelband, get it anyway.

How would you evolve the state of advertising to be successful in the year 2020?

This was one of the questions asked in the application for Miami Ad School. Here’s my response:

I believe that the state of advertising will not inherently change. The process in which ads are made will remain the same and how the ads are distributed, through the known formats such as outdoor, television, radio, will equally remain unchanged. However, where I think advertising should really evolve lies in the delivery of the ad.

With the exponential growth of technology there has been increased data collection on consumers, for example, tracking viewing habits or pulling Google search data for Facebook advertising. I believe that the state of advertising will primarily evolve around this factor, where advertisers will have the opportunity to create more relevant ads and content for customers who will receive more highly tailored ads in real-time.

Due to the information-rich culture that we now live in, consumers expect brands to know more about them and be smarter when trying to target them. I believe that advertisers will slowly move away from bombarding consumers with products they do not need and will instead serve the consumer with the information they need to make smarter and more cost-efficient purchases on products they actually want.

The more detailed the information collected on someone, the more efficient ads can be when targeting a select group of people - or individuals by the year 2020. With increased efficiency, advertisers will be able to spend more time personalizing ads for the individual, creating more of a transparent, two-way dialogue between the brand and the consumer. The ability to talk one-to-one with a brand will become a norm, and by 2020, two people watching the same channel will not see the same ad when it comes to the commercial break, even if they are neighbors.

Currently, marketers are striving to solve how advertising can become successful on mobile. By 2020, I believe that mobile will be the major influencer in consumer spending. On-the-go mobile advertising will be able to influence purchasing decisions in specific locations when a consumer is near his or her favorite store.

With the continued evolution of mobile, Google Glasses may even play a considerable role. Enhanced mobile solutions and more effective data collection could culminate in augmented reality billboards, where the billboard is uniquely tailored to each individual walking by. Imagine if Nike had a branded augmented reality board with their logo in the middle. Surrounding the logo would feature items tailored to your workout habits, what you have recently searched for on their website, a small television spot, or even remind you how many fuel points you have without having to check your FuelBand, or FuelWatch?

What I believe to be key in the evolution of advertising is relevancy. Currently, the most influential person when it comes to purchasing decisions are your friends. I can imagine a day when brands have such a close dialogue with their customers that the same amount of trust can be given to them.

You don't have to be a die-hard fan to be a fan.

I’ve been listening to the new Tyler the Creator album recently, as I’m sure many have. But before I blow the box open on this post, I do have to say I like it. It has some really solid beats and a feature from Frank Ocean can never hurt anyone. But let’s get to the point.

In his song ‘Colossus' he opens by describing a scene at Six Flags where six 'fags' (he's referring to non-diehard fans, but fans nonetheless) rush him for a picture. Now I can understand a musician's frustration, especially if he or she is the silent type who likes their space, but Tyler is not one of these people. Tyler is crazy, manic and every other synonym you can think of relating to that word or worse. 

To be a fan of an artist, or anyone for that matter, does not require you to know everything about them. That would be plain ridiculous, and a little creepy to be honest. To be a fan, you don’t have to have heard of an artist before they became famous. Some people have lives to live and can’t spend their free time hanging on every post put out on an underground music website. 

To be a fan means to respect the music that an artist puts out and like it for what it is. It’s as simple as that. I have friends, not mentioning any names, who genuinely hate an artist but love their music. Whether it’s the singing, the beat, or the melody I believe that that is where the love should lie.

It really sickens me to see an artist grow from a humble-natured being to someone who demands respect and adornment, and are too caught up in their own self-righteousness. The worst is when they claim they hate the attention, as Tyler often does, but still seem to bathe in the glory that is their fame. 

This was just a post to remind people that you don’t have to be a die-hard fan to be fan. You shouldn’t be disregarded for not being their number one groupie, and you certainly shouldn’t be made to feel worthless. You are the one supporting them and they chose to make the music for you. If the artist is ungrateful then maybe you should consider downloading their torrent, but shhhh, I didn’t say that.

Over and out.  


'Dumb Ways to Die' for Metro.

Well, for starters it’s a catchy song, no matter if you’re into hip hop or heavy metal. So much so that it’s on iTunes, so that says something.

It’s a cute way to deliver the glaring message of, well, how not to die. 

I love the animations. They manage to show DEATH in a more friendly way - and it’s about time! Not to be offensive, but the real life stories that are often used in some ads to show the severity of a situation like this are honestly just depressing.

Don’t die!


Red Bull Stratos - Supersonic Freefall.

I don’t care that this is all CGI and I don’t care that Red Bull is using Baumgartner for promotional benefits. The ad gave me goosebumps, and if you know me, that means I like it. 

Everything is so crisp, from the cinematics to the music. Did they steal Hans Zimmer’s soundtrack to Dark Knight btw?? Anyway, they made an amazing feat look cool, movie cool. I mean, Jesus, when he breaks the sound barrier…?!?! You can say I’m a sucker for eye-candy.

Enjoy. I did.


While I was at Miami Ad School, and now at my new internship, I’ve had to work with a lot of different people in the last couple of months. It’s been great to say the least, but being the OCD tech-nerd that I am, I started to pick up on some of their habits. Sorry, I can’t help myself.

I don’t know whether it’s just me (I hope it’s not), but I was amazed at how some of them went about using their computers or smartphones. 

C’mon, we all have one person in our lives that commits these technological sins. Let’s bask in their ignorance! [Evil laugh].

1. Search Google to Google something.

2. Don’t use command+tab to switch between open apps.

3. Don’t double-tap the home button to switch between apps on their iPhone.

4. Use the scroll bar instead of the trackpad.

5. Still use Safari.

6. Use Powerpoint instead of Keynote.

7. Have 50+ app updates to install (lucky for them iOS7 fixes this, but still a cardinal sin).

8. Keep the Messages app in the upper left corner of the screen on the iPhone.

9. Have a million apps running at the same time.

10. Don’t know what the Incognito Tab is or does.