Microsoft will Monetize Free Xbox Music Streams by Serving Audio Ads from TargetSpot

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Microsoft has tapped New York City-based TargetSpot to deliver in-stream audio ads for its cloud-based Xbox Music digital music streaming service, which is available on Xbox 360 consoles, Windows RT tablets and PCs and Windows 8 tablets and smartphones.

TargetSpot says it will serve audio ads across all Windows 8 and Windows RT devices where the Xbox Music free streaming service is available – currently in 15 countries – and thus provide a “comprehensive monetization solution” for Microsoft’s music content.

For your background: Microsoft limits free streaming to 10 hours per month after the first 6 months of usage.

Paying subscribers cough up $9.99 per month or $99.99 per year for the Xbox Music Pass, but a one-month trial offer is available.

The Xbox Music cataloge is about 18 million songs strong.

By leveraging TargetSpot’s ad insertion technology, the ads Microsoft will be serving will supposedly be highly targeted and relevant to listeners.

With the addition of Xbox Music, TargetSpot’s Internet radio ad network now includes more than 85 radio groups and pure-play online music providers, the company says in a statement.

This includes players like CBS Radio, AOL Radio, Last.fm, Yahoo! Music, Grooveshark, Myspace Music, Playlist.com and more.

ARTISTS: Want to get your music on Xbox Music? You can do so by signing up for a free account at ONErpm!

Source: TNW (by Robin Wauters)

Greetings All!

2012 was a year that brought lots of exciting changes in the digital audio arena – we saw many new entrants to the space ranging from integration into new devices like Xbox Music to the revamping of early entrants like Myspace.  There was a keen focus on business models along with legislative accompaniment in the form of the IRFA and along the way we also developed a deeper understanding of consumer behavior — from which devices are gaining in popularity for listening, to digital audio listeners’ attitudes towards advertising, to the first ever multicultural digital audio insights.  We anticipate much more such activity 2013!  We ourselves continue to expand our partnerships, most recently with AdsWizz, and to grow our network and our offerings for advertisers.  We look forward to sharing our ongoing journey with you as this marketplace continues to evolve.  If the excitement around digital audio at CES is any indication, 2013 is going to be a great ride!

All the best for a happy and healthy 2013.

Be heard!
Eyal

A lot has happened since we last connected, an epic hurricane, a historic election an unwanted nor’easter…Hurricane Sandy presented unprecedented challenges for our friends and colleagues and it is our sincerest hope that this note finds you well and surrounded by the things we once again realize matter most. 

With so much else going on, it is hard to believe that Election Day was a mere 3 weeks ago.  In addition to upping the digital ante in terms of both advertising and election night reporting, this year’s races further revealed great insights about the impact of the demographic changes the country has experienced in the last decade, once again highlighting the importance of the Hispanic population.

In the spirit of returning to normalcy, we have been keeping quite busy here at TargetSpot.  We participated in IAB Digital Audio Day in Chicago, Digital Hollywood in New York and hosted a panel during Advertising Week, which included friends from Spotify, Pandora, Univision, Shazam, and Mashable.  Our panel focused on the intersection of Internet Radio and social media and discussed how to best speak to consumers while they are speaking with their circle of influence. 

We also recently released the first ever industry research on attitudes towards Digital Audio advertising.  Our latest whitepaper reveals new insights about what drives response and engagement among Digital Audio listeners, and further illustrates the effectiveness of the platform for connecting with consumers.  Please click here for a copy of the whitepaper outlining these findings. 
 
Best wishes for a happy, healthy and safe holiday season.

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