Synergy is when two or more companies work together,and this creates a success for both companies. For example the article above shows the new collection of M.A.C, which lunched the Simpson make up collection, as a result this demonstrates the cooperation of those two companies.when you go to M.A.C store and see the attractive limited edition make up collection you will feel curious and want to discover more. Then, you will go and find out more about the Simpson and so on. Similarly, Simpson fans will happen to be interested in the make up collection.
In my view, synergy is very good and effective advertising technique because it can increase the profit for both organisations. Also it can bring a sense of familiarity and fame for both industries.