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Watch me ride Lord Humphrey today at the @BBCAmerica #DoctorWho @Tumblr Meetup! http://youtu.be/ksKCckDuMk0 #SXSW

If you are a techie, digital creative or entrepreneur at SXSW (so that would be about 90% of  registrants) then today is the day when you can attend a conversation to discover all that the modern library can do to help you grow your business, find leads, network and more. Libraries are THE original coworking space and we are increasingly becoming the new startup garage too. Come find out how — the details are above and more is at THIS LINK.. Be sure to tweet with us at #libstartup 

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Mark West (click for portrait) is one of the dozen or so “Homeless Hotspots” working for four days during the South by Southwest Interactive conference in Austin, Texas as part of a campaign from the Bartle Bogle Hegarty advertising agency. Mark told me, Sarah Jaffe of Alternet and cartoonist Matt Bors that he’d become homeless after losing his job and relocating from Houston, but BBH’s website describes Mark’s situation thusly: “He considers homelessness a temporary situation related to bad choices he made in his life, but doesn’t let it define him.”

Mark says it’s like “having [his] own business,” but after SXSWi, BBH will take Mark’s 4G hotspot back from him, and Mark will have only the cash he earned via Paypal. You don’t hand Mark any cash directly; BBH suggests the connection is worth $2 per 15 minutes of use, paid over the web. Mark was stationed right outside the Austin Convention Center where much of SXSWi takes place, and where I am now writing from — using a free SXSW-provided wifi connection.

Bartle Bogle Hegarty describes the project as a potential replacement in the new digital age for street papers such as Street Sheet, produced and sold by homeless people. The problem with this analysis is that Street Sheets don’t just make small amounts of cash for the people who sell them — cash which is given immediately and directly — but they also provide news and information on topics such as, you know, homelessness. It’s a service that the people who sell the papers can actually use themselves, unlike a 4G hotspot which is useful only for those privileged with web-ready devices.

From Wired: “This is my worry: the homeless turned not just into walking, talking hotspots, but walking, talking billboards for a program that doesn’t care anything at all about them or their future, so long as it can score a point or two about digital disruption of old media paradigms. So long as it can prove that the real problem with homelessness is that it doesn’t provide a service.”

Further reading about this and BBH’s past experiments with nearly unpaid homeless labor at WiredRead Write Web and Alternet.

Jonah Peretti and Jared Leto have the same sky blues eyes. And delightful, slightly potty sense of humor. #sxswi (at Cedar Door)

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"In most any other city in the country at that time, if you tried to put a company together that included a couple of sport-coat-and-tie-wearing yuppies, some pocket-protector, can’t-give-you-a-good-handshake computer nerds, as well as some hippie-freak rock-and-roll poster artists, those three walks of life would not get along and respect one another. When you come to Austin, those three walks of life are intermingled throughout the city. At SXSW, my group of nerds was embraced by the rock-and-roll hippie freaks, and the business suits were welcomed into the community.” —RichardGarriott, founder, Origin Systems; creator, online game Ultima (now creative director, Portalarium; astronaut, Space Adventures)

An extensive oral history of SXSW Interactive, from 1994 - 2014

FOR IMMEDIATE RELEASE Libraries & Librarians as Major Players in Tech at SXSWi Library Technology Leaders Travel to SXSWi to Showcase Trends hosted by Innovative AUSTIN (February 5, 2014) Representatives from the library industry’s leading organizations and associations are…Read more ›

Librarians are at the center of the business development matrix in this country.  We’re helping to show off several at SXSW this week who are doing great things for starters, entrepreneurs, hackers, and creators. Libraries are relevant.  EveryLibrary is telling that story in new places.  Voters vote for who they know and trust.  We’re reacquainting the biz dev community with us. 

Everything’s Purple in Texas: Yahoo at SXSW

By Lisa Licht, Senior Vice President of Marketing Partnership  

For the second consecutive year, we’re making Brazos Hall a daily habit for SXSW festivalgoers in the heart of Austin. Beginning March 8 through March 15 we have a great lineup including an evening of comedy with the iconic Upright Citizens Brigade ASSSSCAT;  music showcases from Blondie, Foxboro Hot Tubs, 2 Chainz and B.O.B; and informative discussions like David Pogue’s “Tech Mix Live,” a 1 on 1 conversation with tech industry leaders.

Stop by and grab a cup of coffee from Secret Squirrel Cold Brew Coffee, or relax with a Yahoo inspired manicure from Color Club.  While you’re there, experience the new Yahoo TechYahoo FoodYahoo ScreenFlickr and more.

We’re also excited for Yahoo CMO Kathy Savitt to take the stage at the Austin Hilton Downtown to share some thoughts about creative brand marketing at her presentation, “Getting to Why: Great Brands Create Great Experiences” on Tuesday, March 11 at 12:30 p.m. CDT.

If you can’t make it to Austin, you can still enjoy many of our SXSW events live on Yahoo, or on your smartphones or tablets using the Yahoo Screen App.

See below for the full lineup and follow along all week on our SXSW tumblr and #yodel.

It’s going to be another great year at SXSW — see you in Austin!

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