Interesting article about the rise of the It girls (also called InstaGirls) in the Fashion World. What I think is interesting about all this is how designers got rid of the Supermodels because it threatened their ego and their work, believing clothes were devalued. The 2000s then become the era of disembodied and look-a-like models where no one could recognize one of them. But now, a new era seems to begin. InstaGirls takes the lead.
Fame is once again in the balance to support models’ appearances on the catwalk. The more followers you have, the more designers may want you because you appeal to a new level of Fashion lovers (the youtubers, the young girls following Jenner and Hadid on TV). It would be presumptuous to call this the comeback of the Supermodel era. The likes of Cindy, Naomi, Claudia and Christy are long gone and Jenner and Hadid doesn’t have what it takes to equal them, but the importance of fame is re-surfacing in the industry, for what it is worth.