Where "Stivo" came from.
I did not name myself or the company “Stivo.” In fact, I was strongly opposed to it! I didn’t want to be named after the Jackass superstar, even if he was totally awesome. I hated it for the spelling, which was just a wrong “Steve-O.” The name actually came from a former employee of ours who was helping us start the company (Stivo Concepts). So let’s get into a bit of my company’s history.
Back when I was in college, me and my dad started importing mufflers from Taiwan. When we saw them, I thought out loud, “I wonder what we should name them?”
Then that guy just yelled “STEVE-O!”
I replied “Okay that’s pretty common. What about the spelling? I wouldn’t want them to be named after the Jackass dude.”
He goes “S-T-,” then he pauses for a bit and looks to the ceiling. It was as if he was really thinking of a way to shame me. Then he blurts out “I-V-O! STIVO!”
My dad then just said “Ok Stivo sounds nice!” but my eyes grew, and deep down inside I told myself in a ghetto accent “Awww hell nawww!”
I told them that I strongly did not approve of it, but they kept insisting and they sort of forced it on me. So since I couldn’t do anything about it, I just rode and stuck with it. And here we are now!
Up to this day, I honestly still somewhat regret having the “Stivo” name. I always keep asking “Why Stivo? Just why?” Although at last year’s SEMA show, one guy asked me “So is Stivo a mix between STi and Evo?” I was flattered and I thought “That might be a perfect answer for people’s questions regarding my name!” So I got that going for me, which is nice.