It is not every day that a designer showcasing at the Mercedes-Benz Fashion Week in Johannesburg for the very first time gets a standing ovation.
But that is exactly what happened to Laduma Ngxokolo, a young man from the Xhosa ethnic group, whose colourful range of knitwear had lit up the catwalk.
Laduma is the founder and creator of MaXhosa by Laduma. Born in 1986, he was taught by his mother how to use a knitting machine.
The design range showcased in Johannesburg was conceptualised as a project titled The Colourful World of the Xhosa Culture while Ladume was studying textile design and technology at the Nelson Mandela Metropolitan University in Port Elizabeth.