Are you not in the tech business per se, but like to sound as though you read Wired and TechCrunch? If the appearance of knowledge is what’s most important to you, then keep reading for the buzzwords that will have your co-workers seeking you out the next time they need computer help (user error, it’s always user error)…
The catchiest of buzzwords and all you need to know is “Social * Local * Mobile.” When these three powerhouses get together, it’s SoLoMo.I had a SoLoMo moment recently when I checked into Foursquare from my iPhone at the Manhattan Beach Pier. I also took a picture of the Sunset, uploaded it and shared my check-in on Twitter and Facebook. There you go. SoLoMo.
Not that anyone will ask, but Venture Capitalist John Doerr of Kleiner Perkins Caufield & Byers coined the acronym in early 2011 to sum up the convergence of Social, Local and Mobile, and his colleagues Matt Murphy and Mary Meeker spoke to it in their “Top Mobile Internet Trends” presentation.
According to Wired, the “year’s hottest gadget” will be the Ultrabook. Über lightweight, tremendously fast, with workhorse batteries (at least 5 hours), these tablet/laptop hybrids will proliferate from virtually all manufacturers and will build on the success of Apple’s MacBook Air.The attraction is understandable. The MacBook Air’s portability allows me to tuck mine in my purse rather than lugging around a computer bag (yes, my purse is that big, and no, I’m not going to tell you what else is in it!).
Tip to newbies: invest in a plastic cover. It’s critical in the way bumpers on iPhones are critical.
3.) Big Data
Just like it sounds, Big Data refers to the massive amounts of data companies and organizations have been collecting and how to best make use of it.
Developers are clambering to create applications to help companies extrapolate useful information in a timely manner to help solve problems, develop strategies and quickly respond to rapidly changing situations.
If you are thinking of a career change and seeking job security, then think about becoming a data analyst. According to research by the McKinsey Global Institute, referenced by the Business News Daily, current demand for people who can analyze big data outpaces supply by as much as 50 to 60 percent and by 2018 it is estimated 140,000 to 190,000 specialists may be needed to process these data sets.
The latest version of HTML. HTML5 will provide all kinds of new features and functionality, most of which I understand not at all, and unless you are talking to IT, no one else will either. Just know that HTML5 and all the magic that it is, will lead to better cross browser compatibility among all devices - Mobile, Desktop, Ultrabook, Tablet, eReader and anything else that can display a web page, and will result in better, smoother and more dynamic user experiences overall.
If you want to dig deeper, TechCrunch provides “The Definitive Guide to HTML5: 14 Predictions for 2012.”
Physical infrastructure containing the Internet, Mobile and WiFi, according to Roger McNamee and Mike Maples, Jr. I like Hypernet and Hyperweb because they are two simple terms with which people may not be familiar. This is where you separate yourself from the other pretenders.
New user experiences enabled by the software and services utilizing the Hypernet, namely HTML5, according to Roger McNamee and Mike Maples, Jr. Again, keep it simple with these two. No need to elaborate. If you do want to take it to the advanced level, just say that tech investing is all about the companies developing Hyperweb applications. Then refer back to the definition. You can’t fault circular logic. It supports itself.
Describes the broad trend of employing game mechanics to non-game environments. By using leader boards, badges, points, etc., the idea is to encourage a deeper, more meaningful level of engagement.
“By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to Gartner, Inc. By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application.”
8.) Cloud Computing
Delivery of computing, software, platforms, data management and infrastructure as services rather than products. In a cloud environment, resources are shared across the Internet, or “Cloud,” and are generally accessed by connecting computers, tablets or mobile devices to the Internet. Thus providing virtually anywhere, anytime access to information that would otherwise not be available.
If you remember the previously cumbersome process of backing up your iTunes library to CDs and the trouble-fraught process of trying to share it across multiple devices compared to the ease of accessing it on any device now via the iTunes Cloud, the benefits of cloud computing are easily illustrated.
The Wall Street Journal in laying out predictions on the growth of cloud computing, quoted Forrester research, which estimates cloud computing will increase from about $41 billion in 2011 to $241 billion in 2020. A Forrester blog predicts all cloud markets will continue to grow in 2012, and the total cloud market (including private, virtual private, and public cloud markets) will reach about $61 billion by the end of 2012.
Clicking + Activism = Clicktivism. Easy peasy. Let me ask you this: when you went to Google on Wednesday, January 18, and their logo was blacked out to protest SOPA, were you one of the ~7M people who clicked on their link and signed the protest petition? If so, you participated in Clicktivism.
Is Clicktivism ruining leftist activism??
Hacking + Activism = Hacktivism. This is similar to Clicktivism, but much less accessible to us common-folk. You must be a computer hacker and when you hack to express your Activism, then you are being a Hacktivist. The group ‘Anonymous’ is an excellent example of a Hacktivist organization.
For more on Anonymous, there is apparently a documentary.