Meet Jack. Or, What The Government Could Do With All That Location Data by Jay Stanley

It’s not really design fiction. Rather a science fiction prototype based on likely data-mining. Very well done, thrilling and frightening at the same time. The low-fi slide deck makes it even more realistic. More from BoingBoing:

In Meet Jack. Or, What The Government Could Do With All That Location Data, the ACLU’s Jay Stanley presents a slide deck from the near future in which a government intelligence service presents a glowing account of how it convicted “Jack R Benjamin” of DUI pre-crime, by watching all the places he went, all the people he interacted with, and using an algorithm to predict that he would commit a DUI, and, on that basis, to peer into every corner of his personal life.

Abstract from Jay Stanley:

We now know that the NSA is collecting location information en masse. As we’ve long said, location data is an extremely powerful set of information about people. To flesh out why that is true, here is the kind of future memo that we fear may someday soon be uncovered.

[via boingboing] [read the whole story]


Avec SoLoMo, c'est le monde qui change pour 10 ans. C'est du moins ce qu'affirme Loïc le Meur, fondateur de Seesmic, une plateforme web qui permet de gérer son e-reputation, via mobile.

SoLoMo, ou Social Local Mobile, est la nouvelle tendance de fond qui se traduit par :

- l'utilisation des réseaux sociaux pour se construire de nouveaux repères

51% des internautes admettent être influencés par des publicités internet standard sur des sites que leurs amis aiment ou suivent. On note encore une fois l'importance de la recommandation.

- un renouveau du “penser local/quotidien”

58% des utilisateurs utilisent l'application Facebook, 39% Google Maps et 19% Google Search app. 45% recommandent immédiatement leur site de bonnes affaires habituel. On veut internet partout où l'on va, et on veut recommande instanstanément les bonnes affaires.

- une sur-utilisation du mobile

Les utilisateurs de smartphone passent les 2/3 de leur “temps mobile” sur des applications. 38% des mobinautes regardent sur l'internet mobile ou tablette les informations sur les produits passant à la télé.  On additionne le mobile, notre nouvelle addiction, aux autres médias.

Le SoLoMo montre bien une tendance accrue qui nous pousse vers le mobile. En se basant sur les infographies ci-dessous, on peut se poser la question que tout les professionnels du marketing se posent. 2012, déjà l'année mobile ?


LeWeb 2011 Eric Schmidt & Loic Le Meur

Eric Schmidt on SoLoMo (Social Local Mobile), Android vs iPhone, and Arabic Spring. 


La Chanson SO LO MO, sur le stand de France TV, en clôture du web 11.


Parmi les tendances les concepts les plus attrayant de cette fin d'année on notera le buzzant acronyme SOLOMO.

Loïc Le Meur l'a placé en égérie du leweb 11 et pour cause, Le Solomo serait le “next step” de l'évolution sociale de l'internet, une sorte de convergence naturelle entre la sphère sociale locale et Mobile.

Vous l'aurez compris, SOLOMO = Social + Local + Mobile

Les précurseurs dans le milieu sont bien évidemment Foursquare, célèbre réseau social de bonnes adresses intégrant une logique de Gamification (vous êtes rétribués en points & médailles en fonction de votre utilisation de l'application). Cette application aurait d'ailleurs sorti Google et Facebook de la course aux “Lieux”.
On pourra aussi citer parmi les grands succès du SOLOMO l'excellent instagram : véritable réseau social de la photo, l'application (en plus de prendre des photos…) vous permet d'appliquer une multitude de filtres à ces dernières et de les pusher facilement sur les autres médias sociaux type Facebook - Twitter - Tumblr…

Nielsen sortait le 21 octobre dernier une infographie très intéressante sur ces trois grands concepts que sont le social le local et le mobile et leurs différentes utilisations aux US.

Les opportunités :
Ce n'est plus une surprise, le mobile sera en 2013 l'outil d'accès à internet numéro un.
Le SOLOMO apparaît comme une réelle opportunité pour les PME françaises de développer un e-marketing local redoutable.
Un “simple” restaurant peut dès aujourd'hui utiliser Foursquare pour

  • rétribuer les check-ins, (& rincer le mayor)
  • inviter les clients “mobinautes” ayant apprécié leur expérience de l'établissement à laisser des avis sur l'établissement.
  • organiser un tasting des “classiques de la carte” afin de générer des “Tips” sur le lieu.

Ce même restaurant pourrait aussi pratiquer une forme de Yield management en annonçant des places dégriffées sur son groupe Facebook pour les périodes creuses et adapter lui même son offre & demande en quasi temps réel.

Il est donc grand temps de se penser mobile social et Local pour aborder 2013 dans les meilleures dispositions.

Et c'est Le Meur qui le dit ! ^^

n0tice, the Guardian's community message board, makes it's public preview today

Today brings the public launch of n0tice, The Guardian’s new tool that brings a digital sensibility to the age-old practice of community messaging. (Think Craiglist, with SoLoMo sensibilities.) The service allows community members to create customized noticeboards.

The test of n0tice’s capabilities will be whether its noticeboards can penetrate their intended communities. Today, public beta and all, is the first day that the community messages can actually live within communities. And much of the work that the n0tice team has been doing since n0tice launched in private beta has involved optimizing its infrastructure to make sure that it could support the required activity.

What’s especially noteworthy, is, rather than offer a one-size-fits-all design, n0tice gives users tons of flexibility in terms of the customization of their community spaces. Not only will noticeboard administrators (whom the service, tellingly, refers to as “owners”) get to select and promote their own domains, but they’ll also be able to customize the aesthetics of their sites (think Tumblr!). And, most intriguingly, they can track the performance of their messages using n0tice’s social analytics tools (provided, in this case, by both Chartbeat and Google Analytics).

In addition, n0tice allows site owners to moderate community activity on their sites — allowing the user, to “try and encourage people to behave the way you want them to behave on your noticeboard.” Which makes a lot of sense — the whole point of the noticeboards is that they’re optimized for usage by a whole range of communities, with a whole range of behavioral standards — and will also be an interesting experiment to follow, from the perspective of community-driven moderation.

As will, in fact, n0tice overall: a service that also serves as a great example of a newspaper thinking — and acting —more like a platform than a simple content provider.

The leading newspapers are finally starting to be innovative and experiment with change …

Source: Megan Garber via Nieman Journalism Lab

Read full article here:

10 Tech Buzzwords of the Pros: 2012

Are you not in the tech business per se, but like to sound as though you read Wired and TechCrunch? If the appearance of knowledge is what’s most important to you, then keep reading for the buzzwords that will have your co-workers seeking you out the next time they need computer help (user error, it’s always user error)…

1.) SoLoMo

The catchiest of buzzwords and all you need to know is “Social * Local * Mobile.” When these three powerhouses get together, it’s SoLoMo.I had a SoLoMo moment recently when I checked into Foursquare from my iPhone at the Manhattan Beach Pier. I also took a picture of the Sunset, uploaded it and shared my check-in on Twitter and Facebook. There you go. SoLoMo.

Not that anyone will ask, but Venture Capitalist John Doerr of Kleiner Perkins Caufield & Byers coined the acronym in early 2011 to sum up the convergence of Social, Local and Mobile, and his colleagues Matt Murphy and Mary Meeker spoke to it in their “Top Mobile Internet Trends” presentation.

2.) Ultrabooks

According to Wired, the “year’s hottest gadget” will be the Ultrabook. Über lightweight, tremendously fast, with workhorse batteries (at least 5 hours), these tablet/laptop hybrids will proliferate from virtually all manufacturers and will build on the success of Apple’s MacBook Air.The attraction is understandable. The MacBook Air’s portability allows me to tuck mine in my purse rather than lugging around a computer bag (yes, my purse is that big, and no, I’m not going to tell you what else is in it!).

Tip to newbies: invest in a plastic cover. It’s critical in the way bumpers on iPhones are critical.

3.) Big Data

Just like it sounds, Big Data refers to the massive amounts of data companies and organizations have been collecting and how to best make use of it.

Developers are clambering to create applications to help companies extrapolate useful information in a timely manner to help solve problems, develop strategies and quickly respond to rapidly changing situations.

If you are thinking of a career change and seeking job security, then think about becoming a data analyst. According to research by the McKinsey Global Institute, referenced by the Business News Daily, current demand for people who can analyze big data outpaces supply by as much as 50 to 60 percent and by 2018 it is estimated 140,000 to 190,000 specialists may be needed to process these data sets. 

4.) HTML5

The latest version of HTML. HTML5 will provide all kinds of new features and functionality, most of which I understand not at all, and unless you are talking to IT, no one else will either. Just know that HTML5 and all the magic that it is, will lead to better cross browser compatibility among all devices - Mobile, Desktop, Ultrabook, Tablet, eReader and anything else that can display a web page, and will result in better, smoother and more dynamic user experiences overall.

If you want to dig deeper, TechCrunch provides “The Definitive Guide to HTML5: 14 Predictions for 2012.”

5.) Hypernet

Physical infrastructure containing the Internet, Mobile and WiFi, according to Roger McNamee and Mike Maples, Jr. I like Hypernet and Hyperweb because they are two simple terms with which people may not be familiar. This is where you separate yourself from the other pretenders.

6.) Hyperweb

New user experiences enabled by the software and services utilizing the Hypernet, namely HTML5, according to Roger McNamee and Mike Maples, Jr. Again, keep it simple with these two. No need to elaborate. If you do want to take it to the advanced level, just say that tech investing is all about the companies developing Hyperweb applications. Then refer back to the definition. You can’t fault circular logic. It supports itself.

7.) Gamification

Describes the broad trend of employing game mechanics to non-game environments. By using leader boards, badges, points, etc., the idea is to encourage a deeper, more meaningful level of engagement.

“By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes, according to Gartner, Inc. By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application.”

8.) Cloud Computing

Delivery of computing, software, platforms, data management and infrastructure as services rather than products. In a cloud environment, resources are shared across the Internet, or “Cloud,” and are generally accessed by connecting computers, tablets or mobile devices to the Internet. Thus providing virtually anywhere, anytime access to information that would otherwise not be available.

If you remember the previously cumbersome process of backing up your iTunes library to CDs and the trouble-fraught process of trying to share it across multiple devices compared to the ease of accessing it on any device now via the iTunes Cloud, the benefits of cloud computing are easily illustrated.

The Wall Street Journal in laying out predictions on the growth of cloud computing, quoted Forrester research, which estimates cloud computing will increase from about $41 billion in 2011 to $241 billion in 2020. A Forrester blog predicts all cloud markets will continue to grow in 2012, and the total cloud market (including private, virtual private, and public cloud markets) will reach about $61 billion by the end of 2012.

9.) Clicktivism

Clicking + Activism = Clicktivism. Easy peasy. Let me ask you this: when you went to Google on Wednesday, January 18, and their logo was blacked out to protest SOPA, were you one of the ~7M people who clicked on their link and signed the protest petition? If so, you participated in Clicktivism.

Is Clicktivism ruining leftist activism??

10.) Hacktivism

Hacking + Activism = Hacktivism. This is similar to Clicktivism, but much less accessible to us common-folk.  You must be a computer hacker and when you hack to express your Activism, then you are being a Hacktivist. The group ‘Anonymous’ is an excellent example of a Hacktivist organization.

For more on Anonymous, there is apparently a documentary.

Here are a few interesting facts from the research: Smartphone users spend more time on mobile apps than on mobile sites 1 out of every 5 people research products on mobile devices while watching TV Men are set to outspend women on mobile devices Digital content is still the leading product purchased via mobile device Mobile shoppers make the majority of their purchases on the weekends 53% of mobile consumers use their device to “showroom” products (via Will mCommerce Overtake eCommerce?)

Que es SOLOMO? Futuro del Marketing Digital

Las empresas están haciendo un esfuerzo importante en crear aplicaciones SOLOMO, es decir, aplicaciones para dispositivos que permiten relacionar las redes sociales (SOCIAL), un ámbito geográfico (LOCAL) y para móviles, smartphones o tablets (MÓVIL).

Quizá las aplicaciones mas destacadas en este ámbito sean Foursquare y Place de Facebook.

Toda la gente que utiliza estas apps son clientes potenciales que seria muy interesante aprovechar para llegar a ellos y vender. Marketing digital.

Keep reading

#trends : quand le commerce + le e-commerce+  l'objet + le QR code + la vitrine + internet + le mobile se mélangent… ça donne la dernière vitrine #ebay, un remarquable exemple de ce vers quoi le monde se dirige !!


The Digital Loop, Season 1, Episode 2.
Hosted by Ivan Hernandez & Paul Papadimitriou.



Solomo, What’s Behind the Hype
— Strava, Fans Engagement
Mobile experiences, Relevant, Immediate, Contextual, Haptic
Google Glass
Iron Man 3 Official Trailer 

(Disclosure: Paul is an advisor to, with no financial stake)