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#SocialTV Scorecard: 2012’s Most Buzzed-About TV Characters

TV is obviously a celebrity-driven (and celebrity-minting) medium, but when fans talk about TV in social media, they often talk about anything but the famous stars of their favorite shows. Instead, they talk about storylines, plot twists and especially characters — like Chuck Bass on “Gossip Girl,” rather than the actor, Ed Westwick, who plays him.

With that in mind, we’re presenting this chart of the year’s most-social characters on TV — those that generated the most mentions in social media in 2012 (primarily on Twitter and to a lesser extent on Facebook) as tracked by Ad Age’s editorial partner Trendrr, the social-media-monitoring firm.

We’ve broken down the analysis into multiple views, including the most social female characters, the most social male characters, the most social cartoon characters and the most social villains. Congratulations, of sorts, are due to Chuck Bass — and, sure, Ed Westwick — for topping the latter.

Jenn Deering Davis of Union Metrics shared a variety of interesting stats throughout her presentation on how Twitter is changing the way we watch TV. 

10. 1 in 3 Twitter users tweets about TV at some point.

9. 41% of tablet owners and 38% of smartphone owners use their devices while watching TV.

8. Of those who tweet about TV, 76% do it while watching live. It’s a watch with other people thing.

7. Pretty Little Liars saw 25 million tweets in 2012 and garnered more tweets than any other show.

6. 3 out of 10 people watch a show after discovering it via Twitter. Tweets are driving viewing habits.

5. Half of this year’s Super Bowl ads had hashtags.

4. 51% of people tweet about shows to feel more connected to other viewers.

3. TV conversation is expanding beyond Twitter to Tumblr, Facebook, YouTube, and Instagram.

2. 79% of TV viewers visit Facebook while watching.

1. Live tweeting encourages fans to watch shows live—with ads!—though most say they prefer watching programming on demand.

Scandal dominated Twitter Trending Topics last night.

Context:

The red “Paid” is a paid-for Twitter Promotion Trending Topic that a brand bought. When Twitter sells one of these, it takes one of the ten spots for trending topics, so there are only spots for 9 organic trending topics after that.

Anything pink is related to Scandal. (A good example of how just “pattern matching” primary keywords is often insufficient to capture chatter. You can’t just count “#Scandal or “#ABCScandal.”)

Not pictured: How hilarious Scandal tweeters are. Many of them are my friends, and should be writing their own TV shows. 

GetGlue prepares for expansion with $12 million of new funding

GetGlue is trying to figure out how to monetize their offerings.  They have acquired $12 million fundings to continue to expand their upper base which will hopefully bring on more revenue opportunities.  It will also be a spot for advertising to take place, whereby if a brand can’t get the advertisement to run during a show, they can do it on GetGlue and offer coupons as well as other special offers that they couldn’t in a comerical on the television.  Also, they are also looking at the opportunity of selling the data they collect to other networks and businesses so that those companies can better understand the social sentiment.  They are continuing to improve their Social TV tools as well as keeping an eye on the competition (Miso being it’s closest competitor).

The Walking Dead Tops Social TV Ratings

Last week saw The Walking Dead and American Horror Story propel to the top of our social TV ratings with the launch of their fall season premieres.

Not only was The Walking Dead the most watched cable show in history, the show also dominated audience engagement across social platforms.  Countdown posts were major drivers leading up to the October 12 premiere, with these two posts driving some of the highest engagement on Facebook just hours before showtime.

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Likes: 536,760                  Shares: 16,372                 Comments: 6,709

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Likes: 466,121                      Shares: 71,150                     Comments: 5,477

American Horror Story also saw record viewer ratings with a strong social presence of more than 3.5M total engaged actions across Facebook, Twitter and Instagram. Key to their success was a series of teaser videos released on Facebook in the lead up to their season premiere, driving up to 44% of their engagement last week.

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Likes: 424,430                      Shares: 98,286                   Comments: 19,259

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Likes: 128,973                     Shares: 43,835                   Comments: 71,106

Get more Shareablee insights. Access the full list of Shareablee’s Social TV Ratings with category rankings from the week of October 6-12.

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"IF we get out alive" #Scorpion #TeamScorpion #SocialTV

La evolución del Social TV y el caso de Cuevana

En octubre de 2009, Tomas Escobar creó junto a dos amigos, el portal de internet Cuevana. Se trata de un sitio web en el que se pueden visualizar cientos de películas y series en versión original y subtituladas. Un complemento para el navegador es todo lo que hace falta para aprovechar las maravillas que ofrece esta web. Actualmente tiene más de medio millón de visitas diarias y la cifra crece un 40% cada mes.

Tomás dice que Cuevana “no es sólo ver vídeos, queremos darle más valor. Queremos hacer un acuerdo con los cines, para que el site tenga mayor difusión y trabaje en conjunto con ellos”. “El vacío reglamentario que hay en el país hace que un sitio como Cuevana pueda existir sin trastornos legales”, explica el creador. Sin embargo, aspiran a lograr un acuerdo con los productores para difundir legalmente sus contenidos. “Hoy la tendencia en internet es lo gratuito”. A Tomás y sus socios les gusta pensar que contribuyen a un cambio. Los sistemas legales de pago como Netflix y el propio iTunes Store permiten disfrutar de contenidos en alta definición y a bajo costo. Sin embargo, esos sistemas no han logrado todavía penetrar en el mercado hispano.

La coartada legal de Cuevana (que hasta ahora no recibió ni una denuncia judicial) se basa en que el sitio no descarga ni aloja los contenidos: únicamente funciona como un exhibidor de material.

Este es un ejemplo de cómo evoluciona internet y cómo afecta nuestra vida. La semana pasada el equipo de Dog Comunicación estuvo presente en Ficod. En una de las presentaciones se trató el tema de “Social TV” y su futuro. En esa oportunidad Saverio Mondelli afirmaba que la gente dejará de pagar operadores de cable. Decía que quizás estén dispuestos a pagar por alguna suscripción de video-on-demand, pero no mucho más. A su vez, el contenido exhibido será más diverso. La reducción de costes permitirá producir material para públicos más especializados (debido al costo de tiempo de emisión, hoy sería imposible). También afirmaba que la publicidad deberá estar estratégicamente posicionada, segmentándola para un público acotado, lo que la haría mucho más efectiva y le permitiría aportar valor al espectador. Además, también debe evolucionar (y ya lo está haciendo) en su soporte. El popular “branded content” es un caso de éxito.

Otro cambio importante que se está produciendo es que existe una nueva capacidad de percepción.

No podemos dar respuestas a los nuevos desafíos con soluciones obsoletas. Es necesario adelantarse a lo que viene y, hoy más que nunca, no podemos dar por concluido ningún proyecto, sino que deben evolucionar continuamente.

En resumen, un entorno cambiante, el principio de la economía de la atención al acecho en cada acción, nuevas capacidades de percepción y modelos mentales diferentes y el desafío de satisfacer al consumidor mientras se mantiene la rentabilidad de lo que se produce… todo ello hace necesario reflexionar acerca de cuáles son los modelos de negocio que van a permitir la subsistencia de la industria del entretenimiento. La creatividad ya no es algo de lo que se pueda prescindir.

@benjaminpv

Dijit's Social TV app now live on the iPad

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Dijit has made an app available for the iPad where it will act as a customizable remote, a TV guide, integrate Twitter and Facebook, see Facebook recommendations from friends, and the ability to control your Netflix queue.

Rogers Digital Media launches Social Stream app

Rogers Digital Media just launched a great looking app for the iPad called CityTV Social Stream. The app allows you to share your comments and photos via facebook and twitter.The app features content like photos, polls and even reminds you when your favourite shows are on!

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This app comes just off the heels of CTV’s launch of their much anticipated VOD iPad app which included a social TV component using Facebook and Twitter.

CTV & Rogers focus on social TV is a good reflection on the current state of broadcast and its need to reinvent itself in order to remain a powerhouse in the new Connected Screen world which is currently in it’s infancy.

We can definitely expect more disruption in this space as connected TV continues to be a hot topic in 2012.

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#SocialTV #Insider #ETnow #TheOriginals #Scorpion #TeamScorpion #Gotham it’s Monday & I’m SO ready for some #TV

Zeebox obtains over $15 million from BSkyB

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ZeeBox has scored over $15 million investment from BSkyB.  They have yet to launch in the US where the market is more mature with having multiple second screen social TV options. In Europe, they have already attracted over 250,000 users.  Anthony Rose, CTO and co-founder of Zeebox, says that the money will help to accelerate the international rollout as well as the development, new features, and more platforms.

What are you watching?

Everyone has been checking into locations via Foursquare, Gowalla and Facebook Places. Lately, you may have seen a new type of check in on your Facebook or Twitter feed. People are announcing what they are watching on TV

There seem to be three major players in this category of check in - GetGlue and Miso. I first heard about GetGlue and gave it a shot. After a few uses I realized that just checking into everything I was watching required more discipline than I  was willing to put in to tell the world about it. With Foursquare for example, the GPS tells you where you’re at. With GetGlue, my phone or laptop did not know what I was watching so I had to search for it. Also, I could claim I was watching anything at all, even if I wasn’t. Philo on the other hand, polled me about my location and TV provider to enable a channel lineup with currently playing shows. I like the relevancy there.

When I check into locations using Facebook Places, it’s usually because I’m in Facebook anyway so it is a natural progression to complete that task. What would remind me to check into a TV show? I had all but dismissed this new service. A friend started to use Miso, which I had heard about but wasn’t any more interested in it than GetGlue. I checked it out anyway, just in case I was missing something. It was the same. The only difference was that Miso was focused on TV unlike GetGlue that lets me check into the Show, the soundtrack, the cast individually and any other product or person associated with the show. Miso was at least very streamlined.

I wanted to know why these products were cool so I crowdsourced some answers on Twitter. The first to reply was @GoMiso. I figured I’d give the company a chance to defend itself and asked to speak with someone. @MisoSupport responded promptly with an email address. I sent an email out on a Friday evening explaining that I wanted to post a column explaining why this part of social media was fun. Within an hour I got a response back from their CEO. We exchanged a few emails and set up a Skype call for the next morning.

We spoke for nearly an hour and I have to tell you, I didn’t find out why it is cool. The answer I did get was better. I was told how it can be cool in the future. We spoke of innovation; a sector of social media in its infancy; of being first to explore a new space. That news made me happy.

When Foursquare launched, you could check in. Everyone said, “So what? Why?” and the answer was, “So you can tell people where you are.” “But what does it do?” “It lets your friends know about the places you go.” “And what purpose does that serve?” “To be social.” And around and around it went.

When I spoke to Somrat Niyogi, the CEO of Miso, he spoke of Miso’s focus on TV and where it can go. He told me, more than once, that the check in is not the point. That is just the beginning. So if that is the beginning, where does he see it going? The honest answer is that he doesn’t know. He doesn’t think anyone in this space really does, but he has some ideas.

Here are some basic thoughts on what the future may hold:

  • Integration with Internet-connectable TVs providing automated (or streamlined) check ins based on what you’re watching.
  • Information provided about the show you’re watching (a la VH1 Pop Up video perhaps?)
  • Further information about topics. Think about watching the 6:00 news and a disease is discussed. If you are checked in, then you can have an option to be taken directly there.

With smartphones, tablets and notebooks within arms reach while watching TV, we find the living room is becoming smarter. People often use their phone while watching TV. I have had a movie on HBO on my TV, a Jets game on my laptop, FaceTime call on my iPhone and glancing at my iPad for new tweets. That’s real use of the 2nd screen concept. That is becoming more and more common. The team at Miso feels very strongly about the habit of using a 2nd screen to share information about current TV watching activities. 

My biggest question revolved around having a user adopt the practice of checking in when the user is not living inside of a large ecosystem like Facebook. Somrat is confident that the integration of the 2nd screen in everyone’s lives, the additional content provided via Miso and their focus on TV (as opposed to the fragmentation of GetGlue and its ability to check into anything media related - my words, not his) will make Miso a part of the TV watching experience.

Can the Miso team make this second nature and expand the popularity of this portion of the social space? They have as good a chance as anyone, if not better. I haven’t spoken to the folks at GetGlue and don’t know their future plans or ideas. I’d say this is an untapped portion of the social space that is waiting for an ecosystem to be built around it. The framework is in place. The interest is there. Now let’s see what the Miso team can do to engage us and keep us using it. Since my conversation with Somrat, I’ve been much more conscious about checking in and I am excited to see what’s next.

More importantly, I’m waiting to see the evolution of this space across all providers. Is there room for more than one or will the first to innovate and grow dominate the space and be the Facebook of TV? What features do people want? What will make users adopt this process into their daily lives. There are questions that will be answered as this space gets explored. If there is one thing that is for sure, it is that the social media movement is driving us toward total sharing and transparency.

So, what are you watching?

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#Insider #SocialTV #SocialSoundOff

With CES beginning today, we can expect to see a flurry of PR around new services, offerings and technology which should keep our interest peaked for the rest of the year.

Connected or Smart TV is at the top of the list for 2012.

Opera’s announcement on using TV as the next screen revolution is on trend with other similar announcements expected from TV manufacturer’s, set-top boxes (STBs) and platform providers like Google and Apple.

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