social-media-marketing

3. Everything is overworked (for now). This always happens when publishers try new formats: It happened on Snapchat Discover, too, where publishers are gradually learning not to OVER-package their videos, because social media abhors conspicuous professionalism. (Conspicuous earnestness is fine, as long as it mimics the network’s local dialect.) This will be fixed when publications just start publishing everything.
— 

Notes on the Surrender at Menlo Park: The media finally signs up for a Facebook account | The Awl 

Part of the hilarious and informative CONTENT WARS series. Recommended reading. 

Emphasis added. 

What You Have Always Wanted To Know About Social Media Marketing

New Post has been published on www.hyiyh.com

What You Have Always Wanted To Know About Social Media Marketing

Marketing through social media is an effective way to promote your product or business. Social media marketing can be used to improve your company’s reputation and make you an expert within your industry. The article below will give you information that will help you along your way. Update…

Social Media Marketing For Experts Or Novices

New Post has been published on www.hyiyh.com

Social Media Marketing For Experts Or Novices

If your advertising isn’t as effective as it once was, you may want to get on the social media marketing bandwagon. Social media marketing has helped business owners enjoy advertising success through user-friendly, accessible content delivery. The following article will show you how to…

Image source: The Found Animals Foundation.

Friday Reads | A quick collection of the best things we’ve been reading this week. This week it’s all about platform-specific tips.

“All the best Vines have a sense that they can be made by anyone, no matter what budget or skill level.”

As for Instagram:

“Instagram is less aesthetically forgiving then Vine. Instagram users expect a slightly higher quality video and image than on Vine. But it’s also easier to make your videos look good.”

“Tumblr takes a blog-plus-the-kitchen-sink approach to storytelling, meaning brands have the flexibility to create their own template and engage with fans in ways that best suit their mission. As the fastest-growing network of 2014, Tumblr and its 420 million users deserve a second look. (Note for your sales team: Tumblr users have higher median incomes than those of Pinterest or Twitter users.)

You’re special, Tumblr, but you already knew that.

#ProjectNoControl

Say what you want about One Direction fans, but they’re dedicated to their cause. #ProjectNoControl on Twitter, in short, was basically to get the song “No Control” (from their fourth album) on the charts (became number 1 on the Billboard charts) and to have it released as a single. It went crazy, with it and related topics trending worldwide for days (#NoControlDay, #WeWantNoControlAsASingle) and gaining recognition from members of the band (Louis Tomlinson’s tweet below).

I’ve been writing about companies having others market for them, like having them post pictures in/of their products etc., and I’d categorise this into that, except that the fans decided to do it completely themselves. When you’ve managed to build up such a fan base that they promote the band on social media and achieve crazy amounts of things without any push from the band, you’ve got yourself a pretty good social media marketing strategy.

(Update: After I finished writing this I checked twitter and #nocontrol was trending in Adelaide as it’s now going to be played on Australian radio. Pretty great if you ask me)

2

I’ve been having a bit of a Criminal Minds marathon lately, and by that I mean I just started season 9 after only a couple weeks of starting it. 30 seconds into the first episode I noticed they’ve got a hashtag now, #CriminalMinds. Is this social media marketing? Encouraging the current viewers to post with #CriminalMinds could possibly make those viewer’s contacts on social media want to tune in and see the action. 

Thinking about it for a couple seconds, I realised that a lot of shows do this now. The Amazing Race has a tag for the show, as well as individual teams. There must be hundreds of TV shows doing this now. We’re doing their marketing for them and all they have to do is put a little text in the corner with a # in front of it and we make it known. 

More and more I’m observing this happening and I’m not gonna say I hate it. It’s a great way to get current viewers involved and to get more viewers coming in. I had a post in my drafts titled “Do T.V. shows need social media marketing?” and hey, I guess they do.

Here are three excellent links to learn more on Social  Media Marketing.    Calgary Social Media Marketing.

Having good website content helps in your marketing, having  good things to say about your Calgary business gives you the  content for social media marketing. Not everything in your  social media marketing need be about interactive messaging.  It’s okay just to promote products too. Here’s a    Calgary Cufflinks shop with lots of products to talk about  in its marketing.

Like the cufflinks shop, Canada Bridal Accessories  Wholesale operates a    Calgary Bridal Shop. Check them out for all your bridal  accessory needs and keep an eye on their social media  marketing.

http://calgarysocialmarketing.com/

I’m 25, which means much of the main stream media discusses my life in terms of millennials. That’s fine, except this generational descriptor loses a lot of its value in tech, when you realizes that social media usage varies drastically between people only four or five years apart. I wrote about that, and the resulting value of social media targeting, on the Hootsuite blog.

A Picture is Worth a Million Likes!

It’s been confirmed on many occasions and by many people that people like looking at attractive things, and that the best way to gain likes, followers and comments is by posting images that are visually stimulating! It’s that simple! Whether it be bright colours, pretty filters, attractive people, humorous and relateable text, delicious food, dreamy locations or a gorgeous sunset- if it’s easy on the eye it will get you likes!

Take a look at these examples, these are some of the most popular images uploaded by Lorna Jane and Peppermayo. One is of a relateable text, and an overall pretty image, and the other is of delicious looking (and healthy!) desserts! Win win! this is what people like to see, so if this is what you’re posting, chances are you are getting plenty of likes!

Such an easy way to increase interaction and increase overall engagement!

Social Media Marketing For Experts Or Novices

New Post has been published on www.hyiyh.com

Social Media Marketing For Experts Or Novices

If your advertising isn’t as effective as it once was, you may want to get on the social media marketing bandwagon. Social media marketing has helped business owners enjoy advertising success through user-friendly, accessible content delivery. The following article will show you how to…

Vine Genius Zach King: How Brands Should Be Addictively Entertaining on Vine to Reach a Young Audience

Vine Genius Zach King: How Brands Should Be Addictively Entertaining on Vine to Reach a Young Audience

By Sarah Snow Magician Zach King can defy the laws physics, turn his emojis into actual objects, and teleport from his bed to the red carpet at the Oscars. And he can do all these things in 6 seconds. Known as the “Vine Magician,” King has made an art form out of the six-second digital video, doing what he calls “digital slight of hand.’ …read more

Source:: Social Media Today

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