“3. Everything is overworked (for now). This always happens when publishers try new formats: It happened on Snapchat Discover, too, where publishers are gradually learning not to OVER-package their videos, because social media abhors conspicuous professionalism. (Conspicuous earnestness is fine, as long as it mimics the network’s local dialect.) This will be fixed when publications just start publishing everything.”
Part of the hilarious and informative CONTENT WARS series. Recommended reading.