While most companies have seen the benefit of being on social media, many are trying to fly solo or hire inexperienced college kids that “know how to tweet”. What you may fail to realize is that a real social media agency will provide a strategy to produce ROI, not just throwing up random posts on Facebook.
Many feel that, because social media is vastly free, why spend money to manage what you can do for nothing. Remember, time and effort are commodities that have no price tag, therefore, cost you more in the long run, never mind countless headaches, large learning curve and oftentimes, failure. Just because I can screw in a light bulb doesn’t mean I’m an electrician.
Let’s take a look as to how a social media agency is the right move for your business.
This is the most obvious, we have experience, you don’t.
Hashtag, SEO, synergy, klout, viral, trending… these words sound Greek to you? They won’t, and shouldn’t, to an agency.
It’s easy to set up a Facebook or a Twitter account as well as ask your family and friends to follow you, but that is not the key to growing your follower base and engagement. Knowledge of each platform and how users respond to content is something that comes with time and experience.
A social agency should not only increase your customer base, but also the value of each of those customers. Are you measuring your customer base, your company’s social reach and the value it’s bringing to your business? What strategies work and which fell flat when you thought they were surefire tricks? How can you learn from those social media mishaps?
Will Save You Time
If not for any other reason, a social agency will save you time, if you hire the right one. No doubt, we all could use more time to develop our business, engage clients and close deals. Social media is a living, breathing thing. Customers are constantly online, always searching, and if you aren’t there, you can lose them. Yes, it can happen that quickly. What better way to manage that engagement, while looking professional and organized, than hiring an agency.
Staying on top of the latest and greatest social media is time consuming and confusing.Which social profile does my business need? Why is Twitter different than Facebook and Google Plus? Is LinkedIn just for business relationships? On top of that, there are many tools to help you manage your accounts. Do you know which tools are the best in terms of listening? Engagement? Posting optimization?
I have a dozen websites that I read every morning and hundreds of people I follow on Twitter to keep up with the constantly new information, ideas, strategies and tools in the social media industry. It’s a social media agency’s job to keep up with this stuff so that it doesn’t have to be your job, too.
Social Media ROI: Is Your Agency Working For You?
How much time are you saving by not needing to put in the legwork on a daily basis executing your social media tactics not to mention keeping up with industry news and new social media tools? That alone can help you determine if spending money on a social agency is worth it for you.
How has your business grown because of social media? Are you reaching more people and raising your brand awareness? Have you been able to leverage social media campaigns and contests into new customers? Are you regularly bringing back customers for return business by engaging them through social media? These are all ways for your business to have a real reason for being involved in social media and how you can see tangible results to whether or not your social media agency is working for you or just trading off their time for your money.
At the end of the day, the sole importance of hiring an agency is to save you time and make you more money.
What Is Your Experience With Social Media Agencies?
Have you hired a social media agency before? How are things working out? If you are part of a social media agency, how do you work with your clients to ensure they are getting their money’s worth of your services and you’re not just paying them social lip service?
Need Help With Your Social Media?
Are you looking for an agency to help with your social media marketing? SocialEdge by Market Edge can help you out. Feel free to contact me for a comprehensive consultation on your business needs and how we can make social work for you.
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