BreakingNews at Social Media Week

Attention New Yorkers: BreakingNews’ Lauren McCullough will be joining a panel of colleagues at Social Media Week New York on Feb. 16 at noon for a candid discussion about ways traditional news organizations can incubate innovation in their culture.

The panel, “Creating Start-Ups Inside Traditional News Organizations,” follows a keynote address from Buzzfeed’s founder and CEO Jonah Peretti on the future of sharing.

NBC News’ Senior Director of Digital Media Ryan Osborn will lead a conversation on three case studies from NBC News and – EveryBlock, NBC Latino and BreakingNews.

McCullough, EveryBlock President Brian Addison and NBC Latino Executive Editor Chris Peña will share the benefits and challenges of building out their operations.

The panel is free and registration is open-to-all:

Follow the panel on Twitter at #SMWStartUps.


BreakingNews brings you the biggest stories as they happen, 24 hours a day, from hundreds of news and eyewitness sources across the globe. We’re a startup inside, but we’re a fully independent, agnostic news organization with editors in Seattle, New York and London.

EveryBlock is the best way to follow neighborhood news and connect with your neighbors in 16 U.S. cities. Their goal is to help you be a better neighbor, by giving you frequently updated neighborhood news, plus tools to have meaningful conversations with neighbors. EveryBlock was originally funded by a two-year grant from the Knight Foundation through its Knight News Challenge program. It is now wholly owned by

NBC Latino, a division of NBC News, focuses on English-language news, information and lifestyle content, offering Hispanic angles on big general market stories, and the site will also be home to Hispanic perspectives and opinion pieces. The goal of the is to tell and reflect the Hispanic-American story with authentic voices, and make NBC the brand of choice for Hispanics across mobile, online and TV. The project is underway now at, and the official site launch is planned for spring of 2012.