Happy 70th Birthday, Smokey Bear!

Everyone’s favorite ursine fire prevention advocate, Smokey Bear, made his debut appearance in this Forest Service poster on August 9, 1944.

SMOKEY SAYS - CARE WILL PREVENT 9 OUT OF 10 FOREST FIRES!

From the series: World War II Posters, 1942 - 1945

Learn more at Smokey’s Journey!

REMEMBER! only you can prevent forest fires

Photograph of Smokey Bear Fire Prevention Sign, 07/1960

From the series: Historic Photographs, ca. 1880 - ca. 1970. Records of the Forest Service, 1870 - 2008

Happy 70th Birthday, Smokey Bear!

Smokey Bear, made his debut appearance in this Forest Service poster on August 9, 1944. Learn more at Smokey’s Journey!

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Happy Birthday, Smokey Bear!

A trio of vintage Fire Prevention PSAs on his 70th Birthday:

Smokey Bear Fire Prevention Public Service Announcements (PSA), 1971 - 1985

From the series: Forest Service Public Information Films and Public Service Announcements, 1945 - 1995

Everyone’s favorite ursine fire prevention advocate, Smokey Bear, made his debut appearance in this Forest Service poster on August 9, 1944.

Did you know?  Just like his colleague Woodsy Owl, Smokey has a Public Law (P.L. 82-359) protecting him. Congress passed the law in 1952 to prevent Smokey from being used to sell commercial products. It was believed that this would dilute Smokey’s forest fire prevention message. Their strategy seems to have worked. Wildfire prevention is one of the most successful campaigns that the Ad Council has ever produced.

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…Smokey the Bear, Smokey the Bear,

Prowling and growling and sniffing the air

He can find a fire before it starts to flame

That’s why they call him Smokey, that’s how he got his name…

"Smokey the Bear," 1952

For Smokey’s 70th Birthday, here’s country star Eddy Arnold with a few fire prevention tips and singing the very catchy “Smokey the Bear”.

Ever wondered - is it Smokey Bear or Smokey the Bear?

Smokey’s official name has no “the” in the middle though. It was added in 1952 to achieve proper rhythm in the song “Smokey the Bear”, written by Steve Nelson and Jack Rollins. 

via The Unwritten Record » The REAL Smokey Bear

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