While most mobile applications today are heavily concerned with getting users to remember to open them regularly, mobile deal-finding application Shopular has been content to run in the background, alerting consumers to sales and discounts when they’re in a store or mall. Now, its focus on practicality over spammy behavior has paid off, in the form of a $6.4 million Series A round, led by Sequoia Capital. Sequoia’s Tim Lee will also join Shopular’s board of directors.
The startup had previously raised a seed round from Y Combinator and other angel investors, including Adam D’Angelo.
Shopular first emerged
just ahead of the 2012 holiday season, after participation in Y Combinator’s Winter 2012 batch. Founded by former Shopkick engineers, Navneet Loiwal
and Tommy Tsai
, Shopular offers a different take on mobile deal-finding than their previous company’s solution.
“We have a lot of respect for Shopkick for showing the world mobile can be used in novel ways for physical retail,” says Loiwal. However, the team wanted to build something that was more intuitive and logical for consumers. Where Shopkick rewards users for walking into stores and making purchases, Shopular is a tap on the shoulder letting you know why you should walk into a store.