Q&A with Brandon Luong: CEO of Datelytics


530date was spending the night tweeting in their pajamas, when they happened to stumble into a twitter exchange with Brandon Luong, the CEO of Datelytics, one of the latest dating apps to hit the market.

He salsa dances, he runs a dating app, and, did we mention, he’s single?

530date got the inside story.

[Note: Transcript lightly edited with Brandon’s permission.]

530date: Tell us what your app does and why we need it.

Luong: Datelytics gathers events and daily deals from popular websites based on your Facebook profile, and matches you with someone… Once a user signs onto the app, we analyze their liked pages, check-ins, hashtags and activities to find events and daily deals, such as those on Eventbrite, Meetup, Groupon and Livingsocial, the user would enjoy. ​Once the user selects an event, we ping other attendees that have similar interests… 

We want you to enjoy the things you like, and share it with someone. Why force yourself to setup a coffee date when you really would prefer meeting up at the restaurant down the street you been wanting to try?

530date: What made you decide to start Datelytics?

Luong: It all started when I was researching user experience on mobile applications when I stumbled upon dating apps. Being adventurous, I decided to give it a try… The things I ran into were:

- Pain in the ass subscription fees to chat with other members. C’mon, you’re seriously going to charge for the most basic human need?

- I spent more time answering butt load of questions than actually meeting people. I could’ve gone salsa dancing and met someone there by the time I finished 69 similar questions on eHarmony.

- Gave permission to access my Facebook when it didn’t do anything other than take my photo, name, location and age. Kinda pointless to grant you access to my huge amount of data to only pull that up. 

- Lastly, the most annoying thing were the amount of bots and spam. That was exactly what I wanted from a dating app: chatting with bots who will ask for naughty time within the first two minutes. 

I discovered I wasn’t the only person having bad experience on these apps. After attending a few conventions on social media, big data and analytics, I decided on my birthday to start this venture to see if I can change the online dating scene. Thus, my story on how I became a single father.

530date: What’s your favorite part of your job?

Luong: Favorite part of the job? Too many to list, but I guess my favorite part so far would be when I get to tell people about the product, and see their reactions on the idea, value proposition, design and other things. ​I loved interacting with my potential consumers, gaining feedback and understanding how I should approach the market down the road.

530date: What’s the weirdest part of your job?

Luong: Oddly enough, I haven’t ran into that just yet. Probably just jinxed myself. However, I occasionally have people ask if I will be using the app to get dates for myself. My thing is that I’m trying to get for my users, so I may be too busy to date myself. Then again I’m also building this app because I saw the problem I experienced, so I guess we will see.  

530date: How do you think technology impacts dating?

Luong: …It is the thing enabling us to meet new people we wouldn’t have met otherwise…People realize they enjoy time efficiency…. If you look at Tinder, that is their value proposition. They don’t really offer much other than saving time on hunting for booty.

530date: How does running a dating app affect your dating life?

Luong: Running a startup has basically taken over my life, but not in a bad way. It is something I am passionate about, and want to see it through. In terms of my dating life, I don’t think it has affected it what so ever. Haven’t found the one yet, and not sure what will happen once I do find her. I would probably continue working on Datelytics and level up to one of those couple apps.

530date: And lastly, give us some dating tips!​​

Luong: My favorite one would probably be from Ted Mosby on How I Met Your Mother, “​Shouldn’t we hold out for someone that doesn’t just tolerate our little quirks but actually kinda likes them?” I think it is a cute, reasonable and just a nice idea to have. I’m sure there are better ones out there, but this one just stuck out to me.

So, after all these years searching for a definition of my name...

1. Shalene
Modest but beautiful with a huge heart. Loyal to those she loves and a strong troublemaker looking for adventure.

Example: I wouldn’t mess with her or she’ll go all Shalene on you…

(courtesy of Urban Dictionary)