There is so much wrong with this ad. I probably won’t even be able to cover it all, by here goes:
1. Sexualization of women’s bodies to capture attention.
Why does Joanna Krupa need to be near-naked in order to fight for animal rights? This ad doesn’t address any serious issues related to the fur industry or animal cruelty; it’s just shock tactics. Women should be able to express their opinions and be listened to without having to rely on sexually objectifying themselves to draw attention to the issues they care about.
2. Implies that the purpose of women is to be attractive
The ad implies that women should make decisions based on whether or not we will be perceived as attractive. Women have much more to offer than simply their looks, but this ad suggests that our appearance should be a driving force in our decision making.
3. Makes judgments on women’s personal decisions about their bodies
The ad suggests that there is something shameful about having pubic hair, which is a completely natural part of a woman’s body. What a woman chooses to do with this hair, like any other part of her body, is completely her own decision and shouldn’t be influenced by shame tactics from the media.
I’m looking forward to seeing your critical analysis of advertisements! Share with #bodposfeb :)