Now you see it, now you don’t.

Whether you’re new to the art of contouring or are already a master of illusions, the new SEPHORA COLLECTION Contouring 101 Face Palette is currently one of the most versatile products we carry. With its eye-catching look, universally flattering shades, and helpful tutorials, this all-in-one pressed powder palette will help you to create just the right amount of shadow and highlight. Below, we break down our user-friendly creation and what you’ll love about it. KATE HELFRICH AND SARA BACCHIS, SEPHORA COLLECTION PRODUCT DEVELOPMENT


We created the palette as an answer to the popular but often complex contouring trend. Also, we wanted its look to stand out among the other four-to-six shade contour palettes.


Our Contouring 101 Face Palette is perfect for beginners as well as experts because of its easy-to-use design. The X shape is custom tooled—completely unique to us—and meant to be intuitive and also visually appealing. It’s fun to look at while still being super-functional.


All of the shades included are matte, which is extremely important when contouring. The end goal is to look natural, and sparkle is always a dead giveaway.


We’ve included a step-by-step tutorial that shows you the basics. It shows you how to contour your cheekbones, forehead, nose, and jawline.


We like to begin with one of the warmer shades, of which there are two. These shades should be applied lightly to the hollows of cheeks, on the forehead along the hairline and also under the jawbone. Use the SEPHORA COLLECTION Pro Contour Blender #77 brush to blend.

Next we like to add emphasis to the cheekbones by adding the cool-tone contour color. This is the darkest shade and optimal for creating those natural shadows on the face. We also use this shade to define the nose.

Lastly, we apply the highlight shade, which really brings this technique to life. Swipe the banana shade under eyes, and on top of cheekbones. Finish with the pale pink shade on the bridge of the nose, on the center of the forehead, and above the lips on the Cupid’s bow to help make lips look full.



Kat Von D Makeup - Lock it Tattoo Foundation ||Sephora

My make-up collection! Recently hauled some stuff and threw out old products. Everything is mostly cruelty-free with the exception of #Maybelline, #L’Oréal, #Rimmel and #CoverGirl…I plan on replacing them soon with some quality #masstige products from #EddieFunkhouser! #EF #NoAnimalTesting #BeautyWithoutCruelty #LeapingBunny #CrueltyFree #PopBeauty #TooFaced #Milani #bareMinerals #TheBodyShop #BurtsBees #WetnWild #e.l.f. #CoastalScents #NYX #NARS #Revlon #FranWilson #PhysiciansFormula #TweezerMan #Sephora #SHANY #CALA (at Sephora)

WORTH THE HYPE: Benefit Gimme Brow

Nowadays the saying “brows on point” is the best compliment you can give a girl  big, bold, perfectly arched brows are right on trend and with a product like Benefit’s Gimme Brow you can get just that: perfect brows.  Benefit was one of the first to create fibre brow gels which contains tiny fibers designed to cling onto your brows and make them look thicker,. Te fibres are tiny which means they don’t look unnatural and they are distributed throughout the product well so you get an even amount on the brows. Unlike many brow gels on the market this has the perfect combination of hold and flexibility so your brows look groomed, but not glued into place. The colour selection is good, but could be better. There are only two shades in the range, but they are both cool toned which is something I appreciate in brow products. These brow gels do have a bit of pigment to them so you need to use a light hand to ensure you don’t apply too much product. The applicator is small and precise which allows for a lot of precision, but the wand does hold a lot of product so it is a good idea to wipe excess product on a tissue before application. Easily one of my favourite brow products of all time, Benefit Gimme Brow is worth all the hype it gets.

*This product was sent to me for consideration disclosure policy

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