“Sheet masks are hot right now,” says Tiila Abbitt, the SEPHORA COLLECTION product development director for accessories, upon her return from Beauty World Japan, the annual trade show in Tokyo. This is almost an understatement. Sheet masks have become such a staple in Korean’s women’s skincare routines that you can pick them up at most Seoul convenience stores. “Asian suppliers literally invent new materials every day,” marvels Abbitt. “I really look to them for advanced approaches to fabrics and texture.” In this case, the range of materials—from bio cellulose and charcoal to paper (very fancy paper)—have created a whole new format for masks. Here we take a look at the seal-n-soak sensation from across the ocean. MELISSA LANE
WHAT IT IS Sheet masks, as a format, are based on the idea of occlusion. By placing a super-saturated material on your face, the mask creates a barrier that seals ingredients onto the skin, preventing evaporation. While they come in different materials with different ingredients, all of them are single-use and all of them moisturize with a serious wallop of hydration.
HOW TO USE IT Remove mask from packette, unfold, press on your face, and relax. After 10-20 minutes, toss the mask and massage any remaining serum onto your face, neck, and décolleté (no rinsing necessary.)
PRO TIP: Some masks can be put in the fridge for a soothing chill that counteracts puffiness. Some can be (lightly!) warmed in the microwave for pore-refinement. Make sure to check the directions for each one.
WHY YOU’LL LOVE IT Three words: premeasured mega dose. You instantly supercharge your skincare and all the prep is done for you. Another bonus: Relaxing—for at least 10 minutes—is mandatory. They make superb travel companions and morning-after pick-me-ups, too.
PRO TIP: Want some help identifying the right mask? Drop by the closest Sephora, and take advantage of Skincare iQ, a complimentary consultation tool that will filter through all of our sheet masks to find the best one for your skin.
Will dip dye never not be fun? (Answer: No. Never.) Using the Brushed Metallics collection from Formula X, a damp makeup sponge, and a couple of cotton swabs, in this post, we’re trying on an ombré nail look called Fade Out. BECKY PEDERSON
STEP ONE: Prep your nails with Formula X CLEANSE. This will extend the life of your manicure.