This article is kind of all over the place, and the title means well but is a little condescending. Feminism in various forms has been around as long as there have been women, and it’s been a very active culture in the western world for over a century, especially since the second wave of feminism in the 60’s. So everyone let’s stop putting feminism in the same sentence as “trend”, even as it’s presence grows in pop culture.
There are a few good quotes though:
"Beyoncé’s actions marks a shift in how pop stars — and their fan armies — think about feminism, particularly young women who rarely hear an accurate portrayal of the term outside of a classroom.
"Whatever gets ‘em in the door," legendary riot grrrl and Julie Ruin singer Kathleen Hanna tells SPIN over email. “Some people who see that Miley Cyrus or Beyoncé are calling themselves feminists will dig deeper and find out about feminist history and think about how they can continue it and some won’t. But if even one person does, it’s worth it.”
Hanna is a fervent Beyoncé supporter - something she touched on in a conversation with Grimes at last year’s VMA pre-show. "I used to worry about ‘feminism’ being capitalized on, like in the ’90s by the Spice Girls, etc.," Hanna says. "But when people like Beyoncé step forward and claim [feminism] as positive, it legitimizes the resurgence in interest we’re seeing today."She’d also “like to see men in the music industry asked if they’re feminists.”