My (Luis Alvarez) mother’s definition of elegance was: “Achieving the most impact with the least amount of elements”. Over the years her advice has served me well. Today, every time I create a new image I analyze every inch of the frame to determine which elements I can subtract to strengthen the composition without removing essential information. Elegance is independent from style. From Minimalistic to Goth, elegance is about stripping the non-essential to distill the pure essence of an image. This is one of my favorite images. It’s of my daughter Monroe. It was shot for an editorial story called “Vanidad”.
Photography & Hair: Luis Alvarez for Aquage
Makeup: Wanda Alvarez
Fashion: L’Impasse NYC

Hair: Michelle Rooney, Hooker & Young

Makeup: Megumi

Styling: Thea Lewis

Photos: Jack Eames

Inspired by a Chanel beauty campagin, Rooney’s collection is about stripping back the elements and letting the the hair texture and colour speak volumes.