Inspired by Tara’s work over at #Kollecto I was reminded of a recent project I worked on for a client. I learned some code during my undergraduate career, and whenever i was designing or working on a project, I was terribly impatient and always wanted to go straight to code because of how time intensive projects were in Dreamweaver. There was so much checking in browsers, creating folders, establishing <div> identifications, classes and hierarchies and incorporating these tools into design. I kind of loved the challenge, but nonetheless it wasn’t a simple task and was a very right brain task for some very left brain designers.
But then after graduating a friend showed me Adobe Muse. The program had been in the prototyping stages while I was in school and I had never really seen it used very successfully. Content management systems were the only thing even close to Muse at the time and they were all over the place. Which brings me to the project for the client.
AnestasiA Vodka needed an updated site that would be much more fluid, responsive and easily adaptable as the company grew and expanded its distribution network. We built the online presence of the brand through multiple networks, but the website itself gave the small family-owned vodka company the legitimacy it needed to grow on a global scale.
Here is the splash page:
All built without a word of code.
Also not a trace of code:
The company has received the most (international) attention from Instagram, because it is a very visual product. Its hard to say much about taste over social media, but Instagram has allowed the brand to make bold statements through images. This has led to search inquiries and email conversations with over 15 countries over the course of a year in business. We were able to foster an international community following of the brand through user submitted images and engagement.
To date the breakdown of AnestasiA Vodka’s online presence (my perception) :
25% Adobe Muse Built Website (Responsive for Mobile and Tablet)
5% Linked In
With new companies like Squarespace releasing online platforms for e-commerce sites as well as other projects with a need for much more fluid content management systems, there is so much potential for online platforms and engagement with new content and information.