"Hello Seattle!" — TFC Filipino Ad Network ON-THE-ROAD (Part 1)

One of the thrusts of my North American AdSales team is to frequently be in touch with what’s happening on the ground.  We do this by having physical face time with clients and partners, scouting uncharted regions and genuinely understanding the market through critical immersion within the area.

Last month, Jun (one of my senior AEs) and I embarked on a dizzying 8-day market immersion and partner-visits that took us to Seattle, Vancouver, and Toronto.

Seattle has been on our radar for such a long time that we’re glad we finally did it.

We got to visit (for the first time) my co-3AF board member and client, Tim, from TD WANG ADVERTISING.  We had a cool tour of their office and a wonderful chat with his team.

Another first was our meeting / happy hour with one of TFC’s newest and very satisfied clients.  We had a blast chatting with Maya and Stefan from REMITLY.

Our immersion was capped by an insightful visit to Washington States’ “Filipino Town” in Tukwila.

Our trip to the Emerald City was very short but very productive.  We’ll definitely see you again, Seattle!