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Following the 2013 holidays, Wieden+Kennedy London creatives, Jason Scott and Joris Philippart, observed all of the abandoned christmas trees on the London streets and couldn’t help but feel that they needed to do something to help alleviate some the wastefulness of this tradition.

In the neighborhood surrounding their London office, they collected a large number of abandoned trees, chipped them and shipped the remains off to Frogmore Paper Mill to have them recycled into paper for their 2014 holiday card. With the addition of a small amount of screen printing for the typography and design elements, the cards were completed with a recycled gold star from the 2013 card. 

For two weeks in December, the agency is turning their office into a shop selling the cards. There’s also a limited amount available at wklondon.com/ChristmasCards. All proceeds from card sales will be donated to TreesForCities.org.

Purchase the Card and Support the Cause

W+K Christmas Cards from Wieden + Kennedy London on Vimeo.

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Make these upcycled DIY t-shirt washcloths via Dollar Store Crafts to pair with homemade soaps as handmade Christmas gifts this year! You can pin this project here for later. Then be sure to follow all of my Pinterest boards for more great DIY gift ideas! 

vimeo

Landfill Harmonic Coaxing music from trash, the children of the Recycled Orchestra of Cateura refuse to be defined by poverty

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Previously on Unconsumption:

We have enough here for a whole music festival!