I saw this logo the other day, while doing some research on the jib operating industry. There was this service called Black Dog Jib Production, Inc. I have absolutely no idea what this person or company was going for relating a dog to a jib service. Maybe they have a beloved dog in the family, or just really love animals, but this service’s logo does not say “professional jib operator” to me at all. The design is a simple black and white image, but really does not convey any real message through the design itself. Maybe it is that this service is trustworthy and a loyal companion, however, that is a bit of a stretch and I would consider rebranding in order potential clients to know exactly who you are and what you do. Do you bring a dog with you to every shoot, I don’t know. But, overall, this design and overall idea just really does not appeal to me.