I’ve been secretly working on putting a podcast together for a little while. It’s called Reasonably Sound and next week I finally get to have people listen to it! It’s about sound and music and audio and the science, theory and culture surrounding those things. I’m very excited.
It’s been really fun to figure out how to podcast (the first episode is… rough) and to work with the folks who are distributing it (who I can’t name specifically yet because they’re making a big super secret deal about it).
Anyway, here’s some info, if you’re interested. Which I hope you are. If you want the direct line for Reasonably Sound info, you should follow the show account on Instagram: reasonablysnd.
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Becky and Jesse are the most important straight couple in our global cultural history. Not even Prince Charles and Princess Diana herself can measure up in terms of our communal emotional investment. You hear that, Diana? Get over it, Diana. Whoops, now we’re potentially invoking the vengeful wrath of Princess Diana’s ghost. Great, see what you made us do? Sheesh. Anyway, Becky and Jesse might be breaking up and it’s important, so pay attention! Also, little Stephanie lost a tooth. That is not very important, so don’t pay attention! She doesn’t deserve a second glance, that mewling whelp. Did we mention the amazing JUSTINE KRUEGER is our guest this week? She’s amazing! Join us as we discuss her oddball family and what exactly the film Fat Man and Little Boy is all about. The answers may surprise you!
The podcast market is exploding. The barrier to entry is incredibly low and it’s being recognized as a economically viable medium. The format is a hotbed of experimentation and audiences are growing rapidly. But, at this point, we don’t know as much about podcast audiences as we do about the audiences of more established media formats. One thing we do know, however, is that people who podcast, podcast hard. We also know that if you produce online content, it is essential to engage with your audience via social media.
One of the first projects assigned to me as a product intern was to assess audience behavior and levels of engagement with NPR podcasts on social networks. I focused on Facebook, Twitter, Tumblr, iTunes, reddit and YouTube. The podcasts with higher levels of engagement (likes, comments, shares, etc.) tended to be podcasts that have discussion-based content, as opposed to story driven content. This is not a rule, just a notable tendency.
1) Treat your social media presence as a space to have conversations.
Although it may be easy to write off a social media account as just a place to post links to new episodes, it can be something much more than that.
“For some people, [social media] isn’t their thing,” said Cedric. “It’s probably better if you have someone whose thing it is. You can’t half-ass your digital representation. If you don’t have a good digital representative for a podcast, you’re shooting yourself in the foot. We’re creating a great show, but if nobody hears it, then why are we doing it?”
Why is engagement so important? Those in the podcast profession are referring to this time as the second golden age of audio. Podcast audiences are growing and gaining traction. Companies like Gimlet Media and Radiotopia are bringing new energy to the format. To maintain momentum and relevance in an increasingly crowded digital marketplace, podcasts need to construct relationships with the audience that go beyond merely listening to a show once a week. If you want an example of a contemporary artist who has a very close relationship with her fans (who give support when she asks for it), look no further than musician and social media queen Amanda Palmer.
2) Managing your social media presence should be a habit, not a job.
It may seem straightforward to hire someone to exclusively manage your social media. But it’s crucial that this person thoroughly understands the personality and culture of the show.
As Cedric from Microphone Check said, “As far as a point person, I think you need someone dedicated to the show, who’s in the culture of the show and is able to speak that online.” He added, “But I’m addicted to social. That’s just what I do. I might post in the middle of the night. Why? Because people in the morning check their phones and they’ll see it. You can’t look at this like a job.”
Up until a month ago, Pop Culture Happy Hour had no official Twitter account. Interaction with their audience took place through the hosts’ accounts. When they recently launched an official Twitter account for the show, the hosts asked their followers to follow it. Jessica Reedy tells us how she manages the account: “With our new Twitter account, it’s more integrated into my day. I have Tweetdeck open at my desk, so I can see if people are writing to us and I can respond appropriately.”
3) Involve your hosts in audience growth.
If your hosts have a substantial following on either their public Facebook page or Twitter account, consider having them play a larger role in your show’s social presence. They can create a post on their own page and tag your show’s account in that post. Microphone Check has been utilizing host Ali Shaheed Muhammad’s Facebook page by linking to interviews there, writing a caption and tagging the show’s page in the post.
On Pop Culture Happy Hour episodes, hosts encourage their listeners to engage in discussion on the show’s Facebook and Twitter pages. This method may not work for every show. But if you have a topic that you think has the potential to generate discussion, it’s a relatively simple way to get things going.
4) Respond personally to your audience by signing messages.
If your fans are familiar enough with your hosts or producers, consider having them respond to audience discussions and questions online. As Jessica Reedy said, “I want the commenter to know that a person is responding to them.”
5) It’s crucial that the voice of the show matches the voice of its online presence.
One of the biggest challenges of running an official social media account is finding a voice or style that your audience will respond to. While there isn’t a single strategy that works for everyone, it’s important to be authentic.
“I’ve worked in places where every tweet would be edited by four people before it went out,” said Jessica Reedy. “It’s one thing to have good news judgment, but … we also don’t overthink it too much.”
Do your best to understand your audience and create content that resonates with them. You’re not trying to please everybody. You’re trying to bond with your show’s audience.
As Cedric explains, “The other day, we had Big Sean on the show. Big Sean is from Detroit, he says, ‘Whattup doe.’ So we’re tweeting it out, we’re putting in the quote and photo, and we get a little Big Sean in there, a little Detroit. All caps, from NPR. People like that, they feel that.”
6) Know what social networks work for your brand.
If you’re trying to decide which social networks to focus on, it’s important to consider how your show’s identity and audience will match up with the existing communities out there.
As Cedric said, “You have to know what channels work for what you’re doing. If this was a podcast about decorations and home living, we’d be on Pinterest. But we’re not, so why would we have a Pinterest?”
Facebook and Twitter are necessary places to establish a social presence, but that third platform is up to you. Reddit, Tumblr and Pinterest have certain kinds of audiences. One show might perform better on one platform than another.
7) To find a voice for your show, experiment with content.
Kiana Fitzgerald manages Invisibilia’s social media presence. For her, developing the voice of the show online was challenging because the show was new. “As time went on, I tried things that I wouldn’t have initially. It became easier to take on a playful voice at times. There was a point where Alix [Spiegel] said in the show, ‘It’s a snake in a sock.’ So I made a quoteable and put in on Facebook and Twitter; they were both widely shared and appreciated. And I knew I could play around with this.”
Throughout the course of my research, one thing became clear about social media: Have fun with it! As Kiana said, “It’s social media. Be social!”
My initial goal with the site was to publish pieces that, if PropertyOfZack didn’t exist, I would want to read elsewhere on the web.
It took time to get there. There were many moments over the first few years of running POZ where I’d look back and say, “I had no idea what I was doing three months ago.” It was scary to think about how we ran the website in its first six months compared to where we were going on three years. That’s progress, and progress is good.
I haven’t had many of those think-back-to-when moments lately. Eventually the site found its own rhythm. We had made most of the mistakes we could and were learning from them. Sometime over the summer, however, I had a knee-jerk reaction. Instead of looking back to where the site was six months prior and smiling, I felt embarrassed. I needed the site to be somewhere dramatically different six months down the line.  Time goes quickly. Here we are.
My passion for what I wanted the blog to be, versus where we needed to go to “stay in business,” weren’t seeing eye to eye. I had been wanting to go one way, but the ways to get “high” traffic were going the other. The web is seeing a strange shift right now between two models: 1) large publications that feel the need to squeeze every last dime out of their advertisers by mistreating their readers, and 2) smaller publications that value their readers for more than a dollar amount and look to other avenues for success.
It’s continually frustrating to see publications we’re supposed to respect as institutions turn to what is, essentially, spam to be able to show you one more pop-up ad. The hard truth is: Everyone needs to make money. The hardest truth is: You don’t always need to give in to the easiest model of making money.
Spin-off films to be referred to as an “Anthology Series”, beginning with Star Wars: Rogue One.
Light details of the first of the Anthology films’ plot were revealed during the spin-off panel, and were later confirmed on Twitter; Rogue One will be a prequel to the Original Trilogy, specifically relating to the theft of the Death Star plans.
On this very special 200th episode, the gang’s all here to discuss two of their favorite show-fodder actors, Arnold Schwarzenegger and James Belushi in Walter Hill’s Chicago-set, international incident-causing, blowhard-blabbering Red Heat! Just marvel at how good this film makes the Soviet Union look! Why was Jim Belushi chosen as the ambassador for America in this? And check out that nude bath house fight! PLUS: The guys take a few Q’s from Twitter.
Red Heat stars Arnold Schwarzenegger, James Belushi, Peter Boyle, Larry Fishburne, Brion James and Gina Gershon; directed by Walter Hill.
WHM would definitely not have gone this far were it not for listeners like you. We’re so excited to hit this milestone, but even more excited for what’s to come. Thanks so much for listening and continue to help us spread the good WHM word!
In the 111th installment of KOATS (Daniel lied to you), Kieran, Thomas, and Liar McWrongEpisode (aka Daniel) delve into 2 Chainz’s budding political career, mummification of monks, and the place where emojis and terrorism intertwine, and finishing with a glut of your questions to see us out!
(You can also listen to the show by left-clickingthis link, or right-clicking it and hitting ‘save link as’ to download it or just visit our blog!)
Captain Rex. Hondo Ohnaka. Crew of the Ghost versus Darth Vader.
Those are some of the exciting things Dave Filoni and the cast of Star Wars: Rebels showed us in the Season 2 trailer debut during the Rebels Panel.
This evening, guests attending Star Wars Celebration Anaheim will be able to see the season premiere of season 2, as well!
If you haven’t seen the trailer yet, check it out below.
Drop us an Ask, or hit up Far Far Away Radio on Twitter, or Facebook and let us know what you think about the upcoming season of Star Wars Rebels.
Oddly enough, articles about podcasts have skyrocked just as much as listenership! All kidding aside, this is really fantastic news. The chart above shows a healthy trend, and the baseline should continue to grow this year. I’m sure we’ll see a secondary spike as well if there’s another breakout podcast this year akin to Serial.
A ZenithOptimedia report from June 2014 forecasted that the podcast ad market spend would remain at $34 million through 2016. Podcast listeners tend to be wealthy, well-educated and highly engaged, a set of desirable attributes for advertisers. Roughly 24 percent of Americans with a college degree listen to podcasts monthly, as do 26 percent of Americans earning more than $100,000 annually, according to the Infinite Dial study. And the roughly 27 million Americans who listen to podcasts on a weekly basis listen to an average of six each week.
Advertising had never had true influence on me until podcasting. I look forward to finding out about great new products and services via podcasts.
The time is upon us to bring change to Washing- err, Azeroth! Citizens of this great community and game, we ask you to show support for the one Gnome who can lead us out of our economic woes and bring back the values of freedom and equality (even for those who cannot reach the top of the ballot box).
Turwinkle the Gnome Mage is a humble, proud podcaster in this fair land of ours. With countless “hi ho’s” and by forgetting to equip his weapons while questing, he has managed to reach level forty-seven in just nine years time! Although he may forget his lines… and his pants… or snore right on through our scheduled recording time, this is the individual who can make things happen for all of us!
A vote for Turwinkle is a vote for freedom. A vote for freedom is a vote for the right to podcast while consuming alcoholic beverages or record without a shirt on.
So please, citizens of the World of Warcraft community, we at Tarcanus Frostbourne Studios and the LFRP Podcast call on you to give your vote to Turwinkle, the Gnome Mage this election!
This preceding advertisement was paid for by the Azerothian Association of Retired Persons (AARP) and the Turwinkle for Warchief Fund.
Turwinkle: “I’m Turwinkle the Gnome Mage and I approve this message.”
WoW Podcaster Tournament of Epicness 2015!
Hello everyone out there, including all of our lovely listeners and subscribers!
Please vote for Turwinkle in this awesome yearly tournament hosted and run by the wonderful folks over at RivalCast Media!
The tournament is organized in a “March Madness” style format, with hosts of numerous World of Warcraft podcasts pitted against one another in a showdown of epic proportions. Each round, a host from one podcast is matched against a host of a different podcast (or a different host from the same podcast) and whoever gets the most votes continues on to the next round to face a new opponent. This process repeats itself each round until only one podcaster remains and is crowned the tournament champion.
Everything is done in good fun and this is a really neat event that Turwinkle was nominated to be a part of by various other World of Warcraft podcasters around the world!
This also means, however, that Turwinkle needs YOUR support and votes each and every round!
You can click the following link to bring up the complete bracket. Turwinkle’s first match is on the fourth bracket (you’ll have to scroll almost all the way down to find him).
Big thanks to all the folks over there at RivalCast and if any of you are looking for a big directory of podcasts about World of Warcraft, here is your chance to check out a great number of them and their various hosts!
FRIENDS, COMPANIONS, COMPATRIOTS OF THE INTERWEBS, HELLO THERE!
Quick question to pose to the world -
If I made a podcast…
Would any of you rexes be interested?
I mean, of course, I’ll probably have to search for some voice actors and a music/sound person, maybe an artist for the logo and what have you, but you know, if people would be interested and all.
What would it be about, you may ask?
I was thinking of telling the Adventures of Indigo Mare!
No, dude, I swear, I’ll explain what it is, here’s my summary:
“Indigo can’t deal with her life right now. She lost her job, her best friend moved in with her boyfriend (a guy that Indigo hates for a reason she cannot discern), and nobody seems to be cutting her any slack. Did I mention Indigo’s a werewolf? Did I mention her best friend Annemarie’s boyfriend is Bob, Prince of Vampires? And have I mentioned all the trouble the supernatural bring to her? Whether Indigo Mare likes it or not, supernatural occurrences have been drawn to her and through one way or another, she’ll have to deal. With Demons named Steve, annoying hipster cousins of Lucifer named Satin, and monsters called Fluffy or the Refrigerator, Indigo Mare traverses her absurd reality with logic that no one else seems to have.”
What do you think, my rexes?
A HELLZ TO THE YEAH WITH A Z FOR THAT BACKWARDS S APPEAL stamp of approval?
Or a mehhhhhhhh, why do you even want to do this sort of spiel?
On this episode of We Hate Movies’Animation Damnation, the gang mellows out with an episode of the stoner-friendly children’s cartoon, Denver the Last Dinosaur. The episode under review is “Denver Makes the Grade” which originally aired October 15th, 1988. On this episode, we try to answer questions like: Just how high are these kids? Why would bullies and stoners care so much about winning a science fair? Where are these kids’ parents? And is that Larry Clark lurking in the background? PLUS: Turns out they were just watching The Flintstones the whole time!
For more information on Animation Damnation or WHM Prime, check out our website or visit SideshowNetwork.tv!