Officer’s Guide to Racial Profiling

Each color swatch was eye-dropped from a photo of a gunman responsible for a massacre in the U.S. from 1976 to the present.
The paint code represents the number of fatalities and the year of the occurrence.

I plan on printing these out to make swatch books. 
Not only would the book visually expose how disproportionately black men are targeted, but it also exposes the ridiculousness of the racial profiling process. Imagine an officer whipping out this swatch book, holding up a color swatch to a suspect to gauge the level of threat. Pretty ridiculous, right? Well it’s not far from reality.

The names you see on the swatches no longer identify people but describe colors as simply as “Seafoam” or “Coffee”. This is essentially how racial profiling works. We are reduced to a color.


Pantone Color Puzzles was a collaboration between publisher Abrams, Pantone and illustrator Tad Carpenter. In Pantone Color Puzzle,children learn to match shades of each of the six basic colors in a self-correcting format. Each page includes a full color illustration and has four removable puzzle pieces that fit into the four associated quadrants, arranged by shade. This puzzle book enables young children to further their color familiarity in a uniquely engaging way.