I feel like I’m about to rant so just a warning this isn’t directed at you, LOL. But dude. The people who say that know absolutely nothing and they have no idea what they’re talking about. TV Guide selected Colin as a fan favorite for their panel @ SDCC for a reason. And did you HEAR the screams for him when he got introduced there?? I seriously bawled my eyes out for him, I was so moved by the positive reaction. And look at the people who have been selected to that panel alongside him and during previous years. They ALL legitimately deserve it. This isn’t some made up thing where ABC decided they love Hook and so they’re making all of these media outlets follow suit. Colin has done a fantastic job at reinventing this character, he’s one of the only sources of comic relief on the show (that’s why he’s sometimes in scenes making sassy faces and remarks when honestly he wouldn’t otherwise be needed) — b/c even just his presence in a scene makes it 10 times better.
You know why ABC loves him? You know why they love CS? Because it gets people talking. Whether you love them or him or hate them…it doesn’t matter. ABC doesn’t go through individual tweets to read the context, they look at how many times his name is brought up in discussion. Same with CS. It doesn’t matter whether it’s good or bad. It’s better than the show not being talked about at all and they’re going to promote whatever keeps OUAT in the forefront of discussion.
And here’s the thing. Emma is the main character. When the show first started it was all about promoting Snow, Charming & their daughter. But now the focus is starting to shift to Emma securing her happy ending and fighting whatever new threat is coming their way. It isn’t the charmings vs. the evil queen any longer. The storylines are shifting and the main character has finally found her true love. WHY SHOULDN’T ABC PROMOTE THAT EVERY CHANCE THEY GET?! This story is ABOUT true love and happy endings and you mean to tell me that the writers and network shouldn’t promote the main character and her handsome, hilarious love interest? I don’t care if they post a cs pic every single time they promote the show and it’s not just b/c I’m a fan — it’s because this is what is happening on the show right now and the network SHOULD promote it. It’s like Grey’s Anatomy. Meredith & Derek are their flagship couple. There are lots of other characters and relationships on the show but ABC uses Mer/Der as the face of that show b/c Meredith is the main character and Derek is her amazing wonderful love interest. IT’S NO DIFFERENT.
Fandom is a ridiculous place, man. I get not everyone wants Emma with Hook, I get not everyone likes Hook — but the audacity of some people to say that CS shouldn’t be promoted or Hook shouldn’t be promoted just don’t get how any of this works. It’s a business at the end of the day and right now CS = $$$. Sorry kids, but thems the breaks and no amount of dumb hashtag campaigns or ridiculous tweets are going to change that.