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Breakfast Club

Branding agency Anagrama never ceases to impress with their beautiful projects. Here they’ve taken on the branding for a luxury breakfast delivery service located in Dubai, “Breakfast Club.” This company delivers breakfast wrapped up in a package that resembles something received through traditional post, complete with brown paper, stamps, and twine. Here’s what they had to say about the project:

“Our branding proposal for Breakfast Club takes inspiration from traditional postal imagery and elements, such as stamps, seals and stickers over Kraft paper, the traditional postage packaging material. Even so, Breakfast Club is a brand that preserves simplicity and cleanliness in its vintage style. The main brand icon is based in the sound of birds singing in the morning, making it the secondary concept, along with a color palette inspired in bright sunshine and the blue morning sky.”

See more images of the work here.

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Igor Hrupin    |    Behance    |    Dribbble

"UNO playing card project was designed for special guests of Ginza project restaurants network. Cards not only have an entertainment function, there are also addresses of Ginza Project restaurants all over the world.”

Igor Hrupin is a graphic designer based in Moscow, Russian Federation. Working in the design industry for the last five years, he focuses on branding, graphic design, packaging and typography.

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This Too Shall Pass (2012) by Tomorrow Machine

Independent packaging project for perishable goods:

Is it reasonable that it takes several years for a milk carton to decompose naturally, when the milk goes sour after a week? This Too Shall Pass is a series of food packaging were the packaging has the same short life-span as the foods they contain. The package and its content is working in symbiosis.

Oil package

A package made of caramelized sugar, coated with wax. To open it you crack it like an egg. When the material is cracked the wax do no longer protect the sugar and the package melts when it comes in contact with water. This package is made for oil-based food.

Smoothie package

Gel of the agar agar seaweed and water are the only components used to make this package. To open it you pick the top. The package will wither at the same speed as its content. It is made for drinks that have a short life span and needs to be refrigerated, fresh juice, smoothies and cream for example.

Rice Package

Package made of biodegradable beeswax. To open it you peel it like a fruit. The package is designed to contain dry goods, for example grains and rice.

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Anagrama    |    http://anagrama.com

"Breakfast Club is a luxury delivery service located in Dubai that brings breakfast straight to your front door with the impression of receiving a much desired package by post, complete with postcards, stamps and stickers attractively sealed with patterned tape.

Our branding proposal for Breakfast Club takes inspiration from traditional postal imagery and elements, such as stamps, seals and stickers over Kraft paper, the traditional postage packaging material. Even so, Breakfast Club is a brand that preserves simplicity and cleanliness in its vintage style. The main brand icon is based in the sound of birds singing in the morning, making it the secondary concept, along with a color palette inspired in bright sunshine and the blue morning sky.”

Anagrama is an international branding, architecture and software development firm with offices in Monterrey and Mexico City. Their clients include companies from varied industries in countries all around the world. They create the perfect balance between a design boutique and a business consultancy, from focusing on the development of creative pieces with the upmost attention to details, to providing perfect solutions based on the analysis of tangible data. 

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"Brassneck Brewery is a new retail brewery in the Mt. Pleasant neighbourhood of Vancouver, BC. Brassneck offers brewed on-site selections at their growler fill station or in their tasting lounge. Post was commissioned to establish Brassneck’s visual identity; the identity makes use of bold typography, starkly contrasted by more loose, whimsical ink drawings by artist Maggie Boyd."

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Also Known As    |    http://alsoknownas.ca

"Our main objective was to re-think traditional packaging methodology. Used as a tool to showcase our ability to think & work beyond convention, we determined from the out-set that drawing inspiration from uncommon sources was essential to the success of the project. Cue the Terpentine: An attractive shape, an airtight seal, something unexpected. This container delivered on all counts, but how to break from the unfriendly, industrial, and for all intensive purposes toxic associations we as consumers have made with that form?

A bright yet soft color palette combined with elegant and approachable serif type helps soften the brand against the harshness of material. A quick sand, prime, and dip in paint helps add some individuality among the products and re-enforces the handmade nature of the product, No two wishbones being exactly the same.”

AKA is not one of those big fancy agencies – they are a small focused design studio that works efficiently to make the most of budgets and timelines through their streamlined positioning and design process. They are a team that believes that “all work and no play makes for a dull day”. While they take their work seriously, they believe you need to enjoy the ride – as the journey is often just as important as the end result.

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Constantin Bolimond    |    http://behance.net/bolimond

"The drink was brought to life together with the cartoon characters in 1987. May be it is wine, may be not. We are inviting you to find out yourselves. The contents have been kept secret for already 26 years now. While the ingredients remain the same, their proportions differ from time to time.

That is why you will never get bored from this drink! We can assure you that you will not be left disappointed. Share your thoughts about the taste of the drink on the web site: homer & marge.com.” 

The design is inspired by the works of Pieter Mondriaan.

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