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This project was to present a potential answer to climate change by changing the way people did things that affected it. A lecturer from an ethical design company once told us that the way they target people is through a 15/60/25% chart. The 15% are the already ethically thinking people, the 25% are the ones who will never change and the 60% are those who are in the middle, so his company targeted those people for the most effect. We took this opinion by aiming for the average person, and we thought that we could influence the next generation of smart phone users into being subtly told safer ways to do things, such as the importance of renewable energy or the dangers of overlogging. So we created an idea for a mobile phone game that highlighted these dangers. We based it on the success of games quick-fire, random games like “Warioware” and “Boring ways to die.”
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