27,000,000 pieces of content are shared each day (*AOL & Nielsen)

9 in 10 organizations market with content (*Content Marketing Institute)

78% of CMOs think custom content is the future of marketing (*Hanley Wood)

54% of brands don’t have an on-site, dedicated content curator (*Econsultancy)

79% of marketers report their organizations are shifting to branded content (*Forrester)

72% of marketers think branded content is more effective than advertising in a magazine, 69% superior to direct mail and PR (*Custom Content Council)

86% of B2C marketers use content marketing and 91% of B2B marketers use content marketing (*eMarketer)

64% of B2B content marketers say that their biggest challenege is producing enough content (*Content Marketing Institute)

The Claim: Blogging creates more traffic and more leads

Each month, 329 million people read blogs (*Blogging.org)

Blogs give sites 434% more indexed pages and 97% more indexed links (*Content+)

37% of marketers say blogs are the most valuable content type for marketing (*Content+)

Companies that blog 15+ times per month get 5x more traffic than companies that don’t blog (*Hubspot)

Companies with an active blog report 97% more leads (*Content+)

The Claim: Content fuels our social web

Content from reputable sources is most shared (*UCLA)

90% of users listen to recommendations shared from friends (*Voltier Digital)

73% of all industry-specific Twitter posts include content sharing (*AOL & Nielsen)

99% of people who share via social network are sharing via multiple platforms (*AOL & Nielsen)

Clicks from shared content are 5 times more likely to result in a purchase (*Voltier Digital)

87% of B2B marketers use social media to distribute content (*Content Marketing Institute)

34% of marketers have generated leads on Twitter (*Huffington Post)

80% of users prefer to connect with brands on facebook Huffington Post (*Huffington Post)

People spend more than 50% of their time online with content and an additional 30% of their time on social channels where content can be shared (*AOL & Nielsen)

The Claim: Content increases engagement and brand loyalty

Interesting content is a top 3 reason that people follow brands on social media (*Content+)

70% of consumers prefer getting to know a company via articles over ads (*Content+)

Sources providing full-text content are 2.3 times as likely to have users return for a second visit (*Pulse)

90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in builiding good relationships with them (*Custom Content Council)

68% of consumers spend time reading content from a brand they are interested in (*Content Marketing Association)

60% of consumers feel more positive about a company after reading custom content on its site (*Content+)

58% of consumers trust editorial content (*AOL & Nielsen)

People want to be in control of the content they receive: 86% of people skip TV commercials; 44% of direct mail is never opened; 91% of email users have unsubscribed from a company email they previously opted out of (*Content Marketing Institute)

The Claim: Visual content captures consumers

90% of the information that comes to the brain is visual (*Zabisco)

Articles with images get 94% more views than those without (*Content+)

40% of people will respond better to visual information than plain text (*Zabisco)

46.1% of people say a website’s design is the number one criterion for discerning the credibility of the company (*Stanford Persuasive Technology Lab)

Posts with videos attract 3x more inbound links than plain text posts (*SEOmoz)

Just one month after the introduction of Facebook timeline for brands, photos and videos saw a 65% increase in engagement (*Simply measured)

In a Custom Content Council study, 62% of respondents reported using video in their content marketing (*Custom Content Council)

75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day (*Ooyala/ Ipsos)

The Claim: Content marketing generates leads

Content creation ranked as the single most effective SEO tactic by 53% (*Marketing Sherpa)

57.4% of B2B businesses say SEO has the biggest impact on lead generation goals (*MDG advertising)

Conversion rates are 105% higher for consumers who interact with ratings and product reviews (*Prestige Marketing)

Consumers who receive email marketing spend 83% more when shopping (*iContact)

Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate (*HubSpot)

The Claim: Investing in content marketing is critical to building your business

Marketers spend nearly 1/3 of their budgets on content marketing (*Content Marketing Institute)

54% of marketers say they will increase their content marketing spending in the next 12 months (*Content Marketing Institute)

Content marketing costs 62% less than traditional marketing (*Demand metric)

Per dollar spent, content marketing generates approximately 3 times as many leads as traditional marketing (*Demand metric)

$118.4 billion will be spent on content marketing, video, and social media in 2013 (*eMarketer)

55% of B2C marketers plan to increase their investment in branded content (*Custom Content Council)

Social media advertising spending will increase to $8.3 billion by 2015 (*BIA/Kelsey)

We provide digital marketing service underscored by an inclusive strategy that brings together content management, UX centered design, online marketing and SEO into one unified service. This multifarious approach is bound to improve online visibility for start ups and SMBs.

Online Marketing Strategies - The Perks and the Cons


The vast variety of communication strategies, in any way or sort, leads to clashes of businesses nowadays. There are expansions of relative sites, using the usual technique of marketing, and a whole lot more. Then, here is the usage of several online media platforms that birthed one of the best and expansive method- the online marketing strategies (OMS).

OMS is giving out promotional messages to the consumers by the use of internet. Since the World Wide Web has all types of audiences, it is now used as a vehicle for marketing. However, getting to the web is not that all, we should consider the advantage and disadvantage of Online Marketing strategies.

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Create An Effective Internet Marketing Strategy Using These Tips

There is good money to be earned in online marketing if it is approached intelligently. There are virtually countless ways to start a business on the net, and they all require a significant amount of time and energy. Using time wisely is incredibly important.Read this article for advice on what you can do to direct your time in marketing your livelihood.

You may be a step or two away from successful online marketing when you stop. Make sure everything is under control and planned out before you launch a website that sells your products. This may require a lot of effort.The effort you put in will pay off after awhile.

One great tip for Internet promotion is to have an awareness of your competition. You can check your competition’s web site to see what they might have. You might also investigate their traffic is like and that will show you how well your own site is doing.

If you want your PageRank to skyrocket, put a limited-time offer on your site. If you make the deal compelling enough, your PageRank will improve, even if the promotion itself isn’t a big moneymaker for you. The concept is similar to businesses selling an item at a loss, expecting to profit from the move in the future.

Always utilize signatures when you email others, even if the email is only personal.This is the calling card for your business on the web, and you should spread it far and wide. When you send emails, it can lead to more traffic and higher revenue.

Here is some great affiliate marketing tip.Make your customers comfortable on your webpage.You should have an accessible privacy policy on every page of your website. Your customers will be happy to know their personal information is safe. You will protect their identities are completely secure when they make a purchase with you.

Video marketing is an ideal way to promote your products. A unique title and picture is a good attention grabber for new clients.

Take into consideration the different methods available for advertising your website. There are several methods to attract more business including developing a blog, posting on several social networking sites and word of mouth. There is an abundance of methods for attracting visitors to your website. It just requires a little creativity.

If you are good at creating an Ezine, it can be a great tool to get subscribers and market your company.You can make a newsletter seem more personal by adding photos of you along with your family and staff. You should let them know about the people who run your family or employees.

As you are now aware, a successful Internet marketer understands how to properly manage their time. A great approach to budgeting your time can certainly contribute to your future success.

Many people wish to become more knowledgeable about Facebook Marketing, but they may not know how to do that. This article, luckily, is exactly what you need for that. Simply make the best use possible of this valuable information.

How to Run a Successful Instagram Contest


There has recently been a rise of the use of Instagram for marketing purposes, this has often been done with the use of Instagram Contests.

One example of the types of competition found to be used is the ‘Like to Win Contests’ (example below), simply asking the users to like an update for them to be entered into the contest. This style of contest has a very low barrier to enter and simple to set up, acting as a simple way to increase your Instagram reach. In my view the simplicity of a ‘Like to Win Contest’ is favored by Instagram users due to the little amount of time it takes to be in with the chance of winning. Although the ‘hassle-free’ factor can be seen as positive to the users it often creates low engagement and consumer connection levels.


Hashtag User-Generated Content Contests (example below) work by creating a contest-specific hashtag and requesting participants to share a photo/video using the hashtag entering them into the contest. This allows a more deeper meaning to their entry to the contest by them having to think of an image related to the brand which is something a ‘Like to Win Contest’ cannot engage. By the participant posting their own entry with the hashtag it can be seen by their followers, when the hashtag is searched all images from the competition can be seen. However this method of contest is successful at quickly being seen by many it may not be as easy for participants to join due to it the increase of the barrier entry which could be increased further if the hashtag is long. 


Creating a higher connect level between the brand and the consumer can be done through email-gated contests. Meaning the contest asks participants for their email address to enter, by requesting an email address allows the brand to build their email list. However this is request acts as a barrier to entry preventing a quick and seamless method which is preferred by Instagram users.

Instagram contests are simple to create however the more successful contests often have had the most planning. When beginning the process of creating an Instagram contest it is always best to set objectives the clearer these goals the chances are higher of a better the contest. Sites like Iconosquare are useful to research current contests on Instagram; which is key to the planning of any contest. Defining the target audience is next, then begin to research what appeals to the audience. This is essential as the contest needs to be themed on something that the participant can engage with to go to the effort of competing. Research into hashtags that will give the brand community and brand awareness can be done on sites such as Websta and FindGram.

The next approach into planning is to decide on a prize which will motivate users to participate in the contest but also market the brand. It is then to be decided if the contest is to be run just on Instagram allowing users to feel the competition is exclusive or to widen the contest to multiple social platforms promoting your Instagram site. By involving other social media sites may create a more complex contest which requires a third-party app to run along side the contest for technical support. After following each of these steps all that is required of the planning process is to sort the logistics, rules and regulations. Once the essential planning has been completed time should be transferred to the creation of the contest. Coming up with an action grabbing title can be essential to getting attention from users, aided with appealing visuals due to Instagram being a site based upon visual marketing. After taking the time to plan and produce the contest it should be ready to post. Supporting the contest on the brand’s website and through blogs would engage the brand’s audience and other social networking platforms such as Facebook, Twitter and Pinterest.

Promotion of the contest can also be helpful when raising the interest of the contest. Done through email blasts and getting into contact with influential blogs. The follow-up after the contest ends is a way to continue to build upon further the relationship with the brand’s audience. After choosing and notifying a winner by sharing the winning entry on instagram to promote the grand-prize on the brand’s social sites. It is also key to email all the participants and thank them for their efforts, keeping them engaged for future contests.

Words: Harriet Cairns, Source: Social Media Examiner