anonymous asked:


Merci, je n’sais pas t’es qui mais. Voyez vous ? La langue de Molière là, “oesh”. 

Simply, in order to reduce joint pressures and other injury causing stresses, the midsole of a shoe must provide compliance (compress and release) when the foot is fully planted. A simple concept but one that requires true innovation and a whole new way of making shoes. Far easier for big shoe companies to respond with a new marketing spin of “less of our flawed technology is more.” They know that none of their foam, gel, or plastic garbage they’ve been throwing into our midsoles to cushion impact for the last few decades could ever in a million years provide measurable compliance when it matters.

Did you know that athletic shoe design is completely wrong?

Foams, gels, and air filled bladders “give” unnaturally at the wrong time, at initial impact when the foot first contacts the ground. This ends up placing even more stresses and strains on the body.

The body is prone to injury not at initial impact but much later when the foot is fully planted and maximally pronated (turned in). At this critical moment well after initial impact, the forces, torques, pressures, stresses and strains that cause repetitive use injuries are at their greatest.

OESH (the word “SHOE” upside down and inside out) is the first and only shoe in which the midsole compresses and releases in precise, physiological tune with the rise and fall of the injury causing forces, torques and strains throughout the body. So, for example, when the knee joint torques that cause knee osteoarthritis are at their maximum, the OESH midsole is maximally compressed. The same for the stresses that cause stress fractures, shin splints and and plantar fasciitis–the OESH midsole compresses and releases in the right anatomic place and at the right time in the gait cycle when your weight is fully planted on your foot. No other shoe does this.

A simple concept, but something that could not be accomplished without a major breakthrough in understanding human movement. Followed by a breakthrough in footwear manufacturing. The OESH sole comprises a series of carbon fiber reinforced elements running the length of the sole. Yes, real carbon fiber, like what’s used in racing bikes and rocket ships. But it’s not so much the space age material as it is the design of the elements that make the shoe work. Their shape and orientation are such that no matter what one’s foot or body type, or how someone lands (on the heel, mid, or forefoot), the sole compresses and releases at just the right time, and in the exact same way, from one step to the next.

Despite all the marketing terminology and lingo, virtually every “technological advance” in athletic footwear over the last 30-40 years could be fit into one of two linchpin categories: (1) impact cushioning, typically prevalent in the thick heel giving a “drop” (heel-to-forefoot) of, on average, one-half inch; and (2) arch support or alternatively, motion control and “stabilizing” technologies that limit midfoot motion. Now with increased awareness of research to support that any technologies fitting into either of these categories are actually detrimental to the body, there is a necessary move to minimize these technologies. In turn, this now presents a dilemma to athletic shoe companies since they have been the only major, albeit severely flawed, “technologies” ever developed. Offering less of these technologies, no matter how they try to spin it, does not remove the structural problem with their designs.