Did you know that athletic shoe design is completely wrong?
Foams, gels, and air filled bladders “give” unnaturally at the wrong time, at initial impact when the foot first contacts the ground. This ends up placing even more stresses and strains on the body.
The body is prone to injury not at initial impact but much later when the foot is fully planted and maximally pronated (turned in). At this critical moment well after initial impact, the forces, torques, pressures, stresses and strains that cause repetitive use injuries are at their greatest.
OESH (the word “SHOE” upside down and inside out) is the first and only shoe in which the midsole compresses and releases in precise, physiological tune with the rise and fall of the injury causing forces, torques and strains throughout the body. So, for example, when the knee joint torques that cause knee osteoarthritis are at their maximum, the OESH midsole is maximally compressed. The same for the stresses that cause stress fractures, shin splints and and plantar fasciitis–the OESH midsole compresses and releases in the right anatomic place and at the right time in the gait cycle when your weight is fully planted on your foot. No other shoe does this.
A simple concept, but something that could not be accomplished without a major breakthrough in understanding human movement. Followed by a breakthrough in footwear manufacturing. The OESH sole comprises a series of carbon fiber reinforced elements running the length of the sole. Yes, real carbon fiber, like what’s used in racing bikes and rocket ships. But it’s not so much the space age material as it is the design of the elements that make the shoe work. Their shape and orientation are such that no matter what one’s foot or body type, or how someone lands (on the heel, mid, or forefoot), the sole compresses and releases at just the right time, and in the exact same way, from one step to the next.