Michelin poster from 1898.

Nunc est bibendum!!..

(Now is the time to drink!!..)

c’est à dire: // “à Votre Santé // le pneu Michelin // boit l’obstacle!.”

(that’s to say: // “To your health // the Michelin tire // drinks up all obstacles!.”)

signature right: O’Galop (Marius Rossillon)

The first depiction of the Michelin Man making a toast. He is also known as Bibendum, possibly because of this poster. The phrase Nunc est Bibendum! is taken from the Odes of Horace.

via Wikipedia