EXCUSE ME, IT’S MR. BOOSIE NOW: SOUTHERN RAP HERO BOOSIE BADAZZ SEARCHES FOR HIS PLACE IN HISTORY

When Boosie Badazz shows up at his record label headquarters, you would think the fucking mayor arrived. In a red Polo windbreaker, jeans, and crisp white kicks, Boosie comes walking in as waves of cries of “Hi Boosie!” fill the otherwise dim halls of Atlantic Records’ midtown office. No sooner does he sit at a conference room table than a plate of food arrives and he’s shoveling in rice with the same enthusiasm with which he’s been feeding the streets with his music since Y2K. “How’s that food, Boosie?” someone yells from a cubicle. “It’s goooood,” he says, flashing his gold-capped incisors with diamond studs. Boosie is the dude corporations ogle at: an artist whose product oozes with street authenticity yet who seems to have finally shaken off the liability of keeping one foot in the trap. Also, he’s a nice guy.

Boosie Badazz is the South’s unsung hero. Raised in Baton Rouge and groomed in the streets, he’s the quintessential regional rap figurehead. His rhymes tell stories seemingly ripped from lurid newspaper headlines, detailing trap happenings over basslines that make perfect strip club soundtracks. Boosie began his career in the late 90s as part of the group Concentration Camp, trained by his cousin, former No Limit soldier Young Bleed. By 2001, he inked a deal with Trill Entertainment, led by the legendary Pimp C, and he has been Trill ever since. For most people above the Mason-Dixon Line, it’s hard to fully understand Boosie. You may rock with a song or two, like “Zoom” or “Wipe Me Down,” his biggest hits. You may know some of his Trill Family affiliates, like that loose cannon named Webbie. But his impact goes way deeper than that. Call him what you want—Boosie, Lil Boosie, Boosie Badazz—but the man born Torrence Hatch has been regarded as the Tupac of the South for over a decade.

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“Put Da Money Down My Pants!” Here’s Big Dipper’s video for “Da Money.”

“Basically, when I see a donut, I have to eat it,” says Big Dipper, digging in. I’ve brought him to possibly the least trendy diner in Williamsburg, Brooklyn, one of the self-consciously trendiest enclaves in the world. The juxtaposition of tacky, acrylic-taloned waitresses carrying carbs-on-carbs, as stick-thin 20-somethings stroll by our window in Hood By Air feels like the perfect setting. As a Brooklyn-via-Chicago transplant, Big Dipper sits comfortably between the world of ultra-chic Manhattan and the truer, less serious side of New York. He prefers Daisy Dukes to baggy jeans, raps more like Nicki than Wayne, and jokes about being broke rather than bragging about rolling in it. And like any of life’s great juxtapositions, Big Dipper is fucking fascinating.

For someone who’s not working with a ton of bank, the queer, big boy rapper sure likes to be generous. He hands out free bacon, donuts, and French fries at his shows, not to mention he posts all his music (and videos) online for free. Once you start following him on socials, scrolling through his Instagram, or hitting up his performances and DJ sets, you’ll want to become part of the eccentric and whimsically fun world of Big Dipper—an ongoing party full of pigtails, cute outfits, fierce rhymes, and eating candy behind DJ booths. He puts in a shit-ton of hard work.

Today, Big Dipper is releasing his Free Money EP (below), as well as the music video for the lead single “Da Money,” both premiering here. We talk to Big Dipper about queer hip-hop, fashion, fat shaming, FOMO, hate-watching, and shitloads more. It’s #2015, and Big Dipper’s coming out to fuck shit up/make it really cute.

Read the interview and watch the video here.