"Those image concepts are all Lil B. 6 Kiss was first and then, Black Ken. That’s all him. He sent these really amazing emails of art direction. They are incredible, obviously. They’re in like, all caps. When you get emails in all caps, it’s like, a different sort of thing. You know? With email and with text messaging, people get lazy with capitalization. A lot of times you just get lower case stuff. But when it’s like, all caps, that’s reserved for like, my crazy aunt, you know? Like someone who doesn’t really know what’s going on."